Hong Kong Tourism Board Debuts at Monaco Yacht Show for Luxury Festival
News related to:Hong Kong Tourism Board · 2 min read
HONG KONG, Sept. 28, 2026 /CourierPR/ -- The Hong Kong Tourism Board (HKTB) made its debut at the Monaco Yacht Show, a significant milestone in its strategic partnership with Informa Markets. This event, held from September 23 to 26, is widely recognized as the world's leading superyacht exhibition. The participation underscores Hong Kong's ambition to establish itself as Asia's premier hub for yacht tourism, marine leisure, and luxury business events.
At the Monaco Yacht Show, HKTB joined forces with the Hong Kong Economic and Trade Office, Brussels, Airport Authority Hong Kong, and AsiaWorld-Expo to form the Hong Kong delegation. The event provided a valuable platform to engage with yacht owners, marine industry leaders, luxury brands, investors, and high-net-worth travelers from around the world. The initiative reflects Hong Kong's growing role as a gateway connecting international businesses with opportunities across the Chinese Mainland and the wider Asian market.
The Monaco Yacht Show is the first stop of a global promotional roadshow under the HKTB and Informa Markets' three-year Strategic City Partnership. The partnership aims to elevate Hong Kong's international profile among the global luxury, marine, and lifestyle sectors while supporting the development of the Festival of Connoisseurs (TFOC) into one of Asia's leading luxury business and lifestyle platforms. TFOC is set to debut in Hong Kong from November 4 to 6, 2026, at AsiaWorld-Expo.
The inaugural TFOC will extend beyond a traditional exhibition venue, transforming iconic locations across Hong Kong into immersive showcases for luxury and lifestyle experiences. Over three days, participants will explore nine curated themes spanning yachting, mobility, art, travel, wellness, gastronomy, and more. The event will feature dynamic worlds of connoisseurship, including Marina, Marque, Vault, Galerie, Passage, Estate, Zenith, Vitalis, and Culinaire.
With a vibrant marine ecosystem, world-class infrastructure, and a growing portfolio of international marine and sailing events, Hong Kong is well positioned to become a leading hub for yacht tourism and marine business in Asia. Recent initiatives to streamline yacht entry procedures, alongside ongoing marina developments and investments in marine infrastructure, are creating new opportunities for yacht owners, operators, and marine-related businesses seeking to establish a presence in the region.
The HKTB, a Government-subvented body operating 15 offices around the world, works closely with the Government, travel industry, and other partners to promote Hong Kong worldwide, widen the range of tourism products, and elevate service standards. The organization aims to create new opportunities for luxury tourism, business exchange, and investment in the region through its partnership with Informa Markets and the launch of TFOC.
The Festival of Connoisseurs is set to evolve into a citywide flagship festival from 2027, further highlighting Hong Kong's unique position as the world's meeting place where global business, culture, and premium lifestyle converge.