Hometown Soccer Holdings Chooses vivenu for Unified Ticketing Platform
News related to:Hometown Soccer Holdings · 2 min read
NEW YORK, Nov. 12, 2026 /CourierPR/ -- Hometown Soccer Holdings, a strategic partnership between KKR and Major League Soccer (MLS), has chosen vivenu as its exclusive ticketing partner. This move will unify ticketing operations across the MLS NEXT Pro clubs operated by Hometown Soccer Holdings, providing a centralized digital platform while maintaining each club's unique brand and user-friendly interface.
Hometown Soccer Holdings aims to centralize and scale the commercial operations of MLS NEXT Pro, launching new clubs in cities across North America. The partnership with vivenu will enable Hometown Soccer Holdings to offer a seamless fan experience, leveraging vivenu's AI-native, end-to-end ticketing platform.
vivenu, known for its API-first, white-label infrastructure, will run ticketing operations and surface revenue opportunities in real time. The platform will allow Hometown Soccer Holdings and individual clubs to personalize fan experiences at both the national and local levels. Each club's operating team will learn from the others at a national scale while serving its own community. First-party fan data ownership and the centralized ecosystem will provide Hometown Soccer Holdings with insights to engage sponsors with value-added activations built directly into the fan experience.
The partnership covers ticketing across all Hometown Soccer Holdings clubs and venues, including white-label checkout under each club's brand, season and group sales, multi-market reporting, real-time sales and attendance analytics, and direct integrations with the venture's CRM, marketing, and sponsorship tools. Vivenu, trusted by over 1,100 premier event, sports, and venue brands like Stanford University, Schalke 04, HYROX, Fondation Cartier, the GRAMMYs, and Bad Bunny's Guinness World Record-breaking Puerto Rico residency, is positioned at the forefront of the AI-first fan engagement era. With an API-first architecture, vivenu provides a fully open ecosystem that lets top organizers customize and build on the platform, ensuring direct integration and complete brand ownership.
Hometown Soccer Holdings, with a team of industry veterans, is dedicated to bringing new clubs and purpose-built stadiums to cities across North America. The partnership with vivenu is expected to drive fan engagement and revenue, setting the stage for the growth of professional soccer in the United States.