Hisense Unveils V AIOS: AI Transforming Daily Life at IFA 2026

BERLIN, Sept. 3, 2026 /CourierPR/ -- Hisense, a leading brand in global consumer electronics and home appliances, unveiled its latest vision of "Companion Living" at IFA 2026, showcasing how artificial intelligence can transform everyday life. The company's centerpiece is V AIOS, the next evolution of VIDAA OS, which integrates four core AI capabilities: Sense, Think, Communicate, and Execute. These capabilities enable V AIOS to understand and respond to users' needs, making home interactions more intuitive and human-centered.

At the heart of this innovation is the V AIOS system, which can sense people, devices, and their surroundings, understand the context and user intent, communicate naturally across devices, and coordinate content, devices, and services to act on the user's behalf. This intelligent foundation is being applied to three everyday areas: Cooking, Laundry, and Air & Energy.

In the kitchen, V AIOS enhances the cooking experience by analyzing individual food preferences, available ingredients, and the context to recommend recipes and guide the cooking process. For instance, it can coordinate the refrigerator, oven, and other appliances to ensure that what's in the fridge is transformed into a personalized dinner just for you. This seamless integration makes cooking feel effortless and personal.

In laundry, the same AI technology helps users care for their garments more effectively by recognizing fabrics and coordinating washing and drying cycles to suit each item's specific needs. This intelligent system ensures that clothes are treated with the right care, enhancing both their longevity and appearance.

In the living space, Hisense's UR9 smart gateway serves as a hub for connected home devices, optimizing comfort and energy management. It adapts the home environment to the people and conditions within, providing a more personalized and efficient living experience.

Beyond domestic life, Hisense also announced its fourth consecutive partnership with UEFA EURO 2028. This partnership follows its successful collaborations with the 2016, 2020, and 2024 UEFA European Championship tournaments. Through these global sporting moments, Hisense aims to continue bringing its "Innovating a Brighter Life" vision to a broader audience.

Founded in 1969, Hisense has established itself as a global leader in home appliances and consumer electronics, with operations in over 180 countries. The company is renowned for delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks first globally in the 100-inch and over TV segment (2023-2026H1). As the official sponsor of the FIFA World Cup 2026TM, Hisense continues to leverage its global presence to connect with audiences worldwide.

This latest innovation from Hisense highlights the company's commitment to integrating artificial intelligence into everyday life, making technology more intuitive and user-friendly.