Hisense extends partnership with UEFA for UEFA EURO 2028

BERLIN, Sept. 3, 2026 /CourierPR/ -- Hisense, a global leader in consumer electronics and home appliances, has extended its long-standing partnership with UEFA as the Official Partner of UEFA EURO 2028. This marks the fourth consecutive European Championship supported by Hisense, with the company’s journey with UEFA dating back to the UEFA EURO 2016.

Catherine Fang, Vice President of Hisense Group and President of Hisense Global Commercial Center, expressed the company’s commitment to the partnership. "Great partnerships are built over time, and our journey with UEFA reflects that belief," said Fang. "As the first Chinese sponsor of the UEFA EURO, over the past decade, we have grown beyond pure brand sponsorship to become UEFA's dedicated display technology partner, progressing hand-in-hand. Through cutting-edge technology and immersive experiences, we bring audiences closer to the thrill of football. Looking ahead, we are eager to write the next chapter together with UEFA, creating more meaningful moments for fans everywhere."

Guy-Laurent Epstein, UEFA's marketing director, echoed Hisense's enthusiasm. "We are delighted to continue our partnership with Hisense for UEFA EURO 2028," said Epstein. "Their sustained commitment to European football across four consecutive EURO tournaments demonstrates the strength of our relationship and a shared ambition to create meaningful experiences for fans. We look forward to working together to make the next EURO memorable."

At the IFA 2026 exhibition, Hisense showcased a dedicated UEFA EURO 2028 activation zone in its booth. Visitors could participate in a football challenge where goals were tracked, and photos were automatically generated for sharing. This activation aligns with Hisense's vision of "Innovating a Brighter Life", using technology to make moments more engaging and memorable.

Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics, operating in over 180 countries. Known for delivering high-quality multimedia products, home appliances, and intelligent IT solutions, Hisense is committed to global sports partnerships as a means to connect with audiences worldwide. According to Omdia, Hisense ranks first globally in the 100-inch and over TV segment (2023-2026Q1). As the official sponsor of the FIFA World Cup 2026TM, Hisense continues to lead innovations, such as the next-generation RGB MiniLED technology.

UEFA, the governing body of European football, is a not-for-profit organization that supports and ensures the continued development of the men's and women's professional game, as well as youth, grassroots, and futsal. UEFA invests 97.5% of its revenue in football-related activities, projects, and initiatives to ensure the sport's continued growth and success.