HighLevel Opens AI Center of Excellence in Dubai
News related to:HighLevel · 1 min read
DUBAI, UAE, Sept. 25, 2026 /CourierPR/ -- HighLevel, an AI-powered operating system for businesses, has unveiled its new headquarters and AI Center of Excellence in Dubai, marking a significant step in the company's global expansion. The new facility, named HighLevel HQ East, is designed to bring together engineering and product teams to accelerate the development and deployment of AI across the company's platform.
The opening of HQ East comes just one week after HighLevel gained access to OpenAI's GPT-Live-1. This development is part of the company's broader strategy to embed intelligence directly into the infrastructure businesses use for marketing, customer management, and operations. HighLevel's platform, which was powered by 2.2 million businesses in 2025, facilitated 6.9 billion leads and generated $4.2 billion in sales.
Varun Vairavan, Co-Founder of HighLevel, expressed pride in the company's ability to innovate and bring new products to market quickly.
HighLevel selected Dubai as the home for HQ East due to the city's position as a globally connected technology hub and its ability to attract talent from around the world. The company plans to continue building its Dubai team through a combination of internal relocations and local hiring. The AI Center of Excellence will also facilitate collaboration between leaders from across HighLevel and its product and engineering teams, strengthening the connection between the teams developing the technology and those bringing it to businesses worldwide.
The AI Center of Excellence reflects HighLevel's broader approach to AI, embedding intelligence directly into the infrastructure businesses already use to attract customers, manage relationships, communicate, and operate. This strategy differentiates HighLevel from companies that treat AI as a standalone feature.
HighLevel HQ East, AI Center of Excellence, officially opened on September 17, 2026, in Dubai Media City. The new facility is expected to play a crucial role in the company's continued growth and innovation, as it aims to support the increasing demand for AI-driven solutions in the business world.