HFDF Expands Global Footprint at TFWA Conference

HFDF Corp., the general retail and duty-free sister brand of Effy Jewelry, is set to return to the TFWA World Exhibition & Conference in Cannes, France, from September 27 to October 1, 2026. This event marks a significant year for HFDF, which has witnessed substantial growth and the establishment of new partnerships across the cruise industry.

In the past year, HFDF has expanded its global footprint, bringing its retail expertise to Four Seasons Yachts and expanding its partnership with Carnival Corporation across the full fleets of Holland America Line and Seabourn, as well as aboard Carnival Cruise Line's Carnival Liberty. Additionally, HFDF has introduced its retail offering to Norwegian Cruise Line aboard Pride of America and created a fully immersive destination retail experience onboard the Celebrity Xcel.

Bobby Hematian, President of Effy Retail Group, expressed gratitude for the growth HFDF has experienced and the trust placed in the company by its partners. "We believe the future of onboard retail goes far beyond the transaction. It is about creating moments that captivate guests and become part of the journey itself," Hematian stated.

HFDF continues to evolve the onboard retail experience through carefully curated collections, destination-inspired merchandise, luxury brand partnerships, and experiential concepts. The company has introduced more than 40 new brands to the business, including many first-to-sea partnerships. These initiatives aim to create meaningful and memorable moments for guests, enhancing their overall cruise experience.

The TFWA World Exhibition & Conference provides HFDF with an important platform to exchange ideas, explore new possibilities, and engage in conversations around the future of the travel retail industry. The event is expected to attract a wide range of stakeholders, including cruise line partners, brands, and industry leaders.

HFDF Corp. is a key player in the cruise line retail sector, bringing thoughtfully curated merchandise and engaging retail experiences to cruise line partners and guests around the world. Through a focus on discovery, innovation, and guest engagement, HFDF is redefining the onboard shopping experience.

Effy Jewelry, founded in 1979 by Effy Hematian, is a leading designer and retailer of fine jewelry, renowned for its distinctive use of color, diamonds, and exceptional craftsmanship. Headquartered in New York, Effy operates fine jewelry boutiques across land-based stores, online, and at sea, and is recognized as the world's leading cruise line fine jewelry retailer.