Hayati® Launches "TURN UP WITH HAYATI®" at Edinburgh Festival
News related to:Hayati® · 2 min read
LONDON, Oct. 19, 2026 /CourierPR/ -- On September 26, 2026, the UK-based technology brand Hayati® joined forces with elrow for the elrow Edinburgh festival at the Royal Highland Centre. This collaboration marked another step in Hayati®’s engagement with the UK’s music and cultural communities, bringing its "TURN UP WITH HAYATI®" theme to life through a dedicated space that featured bold visuals, interactive activities, and a diverse product line-up.
The partnership aimed to bring Hayati®’s "Enjoy Hayati, Enjoy Life" philosophy into a live environment centered around music and creativity. Festival-goers had the opportunity to experience special festival editions of the Pro Max+ and Pro Ultra+ devices, alongside Scotland editions inspired by local culture and the festival atmosphere. The brands Liora, Moxy, and Finebar were also featured, highlighting different products and designs from across the Hayati® portfolio.
Beyond the product experience, festival-goers participated in the Lucky Wheel activity, which offered chances to win Hayati® products and merchandise. A photo-printing activity captured memories, while a message wall invited audiences to leave their own personal touch. Attendees shared key moments online, extending the activation’s impact beyond the festival itself.
Hayati® presented a range of its products, including the Pro Max+ and Pro Ultra+ devices, alongside Scotland editions inspired by local culture and the festival atmosphere. These editions were designed to resonate with the unique spirit of the Edinburgh festival, offering a blend of technology and local charm.
The activation was part of Hayati®’s broader strategy to engage with the UK’s music and cultural communities. The company’s portfolio is expanding with a new generation of sub-brands, including Quokka, Moxy, Liora, Finebar, and Philia, each created to meet different lifestyles, needs, and moments. This move underscores Hayati®’s commitment to creating products that feel as good to use as they do to own.
Hayati®’s partnership with elrow at the Edinburgh festival is part of a series of initiatives aimed at enhancing the brand’s presence in the UK and beyond. The event reached an impressive audience of six million people across 200 cities and 45 countries, highlighting the global reach of elrow’s festivals. This collaboration not only showcased Hayati®’s products but also emphasized the brand’s dedication to innovation and community engagement.
Looking ahead, Hayati® plans to explore further opportunities across music, culture, and lifestyle. The company’s focus on understanding its users and delivering intuitive, dependable, and smooth experiences continues to drive its product development. As Hayati® expands its portfolio and explores new markets, its partnership with elrow at the Edinburgh festival serves as a testament to the brand’s commitment to innovation and community engagement.