Hasbro Opens New Wizards of the Coast Studios in Montréal
News related to:Hasbro, Inc · 2 min read
MONTRÉAL, Oct. 08, 2026 /CourierPR/ -- Hasbro, Inc., a leading games, IP, and toy company, has officially opened its new Wizards of the Coast Studios in Montréal, marking a significant expansion in the company's global footprint. The new studio, located in downtown Montréal, will focus on developing new content for the Dungeons & Dragons franchise and supporting the company's growing digital games portfolio.
The 35,518-square-foot studio is expected to grow to approximately 200 employees by 2028, with specialized spaces including a dedicated gaming lounge. This expansion is part of Hasbro's broader strategy to leverage Montréal's robust gaming ecosystem, which has been active since 2019 through the acquisition of Invoke Studios. The project has received support from Montréal International and Investissement Québec International, highlighting the city's commitment to fostering innovation and creativity in the gaming industry.
Hasbro, known for its mission to create joy and community through the magic of play, has been consistently recognized for its corporate citizenship. The company has been named one of the 100 Best Corporate Citizens by 3BL Media, a 2026 JUST Capital Industry Leader, and one of the 50 Most Community-Minded Companies in the U.S. for fourteen consecutive years. Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including Magic: The Gathering, Dungeons & Dragons, Monopoly, Hasbro Games, Nerf, Transformers, Play-Doh, and Peppa Pig, as well as premier partner brands.
The new studio is part of Hasbro's broader strategy to expand its presence in the digital space, leveraging the expertise and talent of Montréal's gaming community. With the opening of this new hub, Montréal joins the roster of major Hasbro offices worldwide, each playing a role in the company's creative pipeline, digital innovation, and operations. The 35,518-square-foot studio is planned to grow to approximately 200 employees by 2028, with specialized spaces including a dedicated gaming lounge. This expansion is expected to create hundreds of new jobs in the Montréal gaming sector, further solidifying the city's position as a hub for game development.
The opening event welcomed employees, partners, media, and local officials to the company's new downtown Montréal office. The studio will focus on developing new content for the Dungeons & Dragons franchise and supporting the company's growing digital games portfolio, bringing together teams across game development and other areas within the organization. The new hub represents a significant investment in Montréal's gaming ecosystem and underscores Hasbro's commitment to fostering a collaborative and innovative environment.
In summary, the opening of Wizards of the Coast Studios in Montréal is a pivotal moment for both Hasbro and the city's gaming community. With the support of local and international partners, the new studio is poised to become a major contributor to the global gaming landscape, creating new opportunities and driving innovation in the digital space.