Happy Belly Food Group Expands Heal Wellness in Westmount, Quebec
News related to:Heal Wellness · 2 min read
Happy Belly Food Group Inc., a leading consolidator of emerging restaurant brands, has announced the successful acquisition of a real estate location for its Heal Wellness brand in Westmount, Quebec. This expansion marks a significant step in the brand's growth strategy, which aims to capitalize on the dynamic urban market of Westmount.
Heal Wellness is a fast-growing quick-service restaurant (QSR) brand that specializes in fresh smoothie bowls, açaí bowls, and smoothies, all built around clean ingredients and a healthier lifestyle. The new location in Westmount, located immediately west of downtown Montreal, is part of an ongoing expansion plan that follows the successful opening of a Heal Wellness restaurant in Griffintown this summer.
Sean Black, Chief Executive Officer of Happy Belly Food Group, expressed enthusiasm about the new development.
Westmount, an affluent and densely populated municipality on the Island of Montreal, is known for its high household incomes and established retail districts. Its proximity to major commercial, educational, and employment hubs makes it an attractive location for Heal Wellness, which aims to provide its premium health-focused quick-service offerings to the local community.
Black further stated, "The Quebec market will continue to be a major focus for Happy Belly brands in 2026 and 2027 as we prioritize organic growth. Heal Wellness is a key driver of growth within our broader portfolio of retail franchise locations across multiple emerging brands."
The expansion of Heal Wellness into Westmount is part of a broader strategy by Happy Belly Food Group to strengthen its position as a leading açaí and smoothie bowl brand. The company's portfolio includes several other brands such as Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food, and iQ Food Co., all of which are contributing to the company's growth and diversification.
Heal Wellness was founded with a mission to provide quick, fresh wellness foods that support a busy and active lifestyle. The brand prides itself on using real fruit and superfoods like acai, pitaya, goji berries, chia seeds, and more to craft its smoothie bowls and smoothies. The new location in Westmount is expected to further enhance the brand's presence in the Quebec market and beyond.
This expansion is part of a larger plan by Happy Belly Food Group to continue building a predictable and disciplined growth engine designed to create long-term shareholder value. The company remains committed to its strategy of acquiring and scaling emerging food brands, with a focus on organic growth and strategic expansion.