Hada Labo Tokyo™ Relaunches in U.S. with Lotion No.1 Super Hydrator

HORSHAM, Pa., Nov. 6, 2026 /CourierPR/ -- Hada Labo Tokyo™, a Japanese skincare brand known for its "Perfect and Simple" philosophy, is relaunching in the United States with a focus on its hero trio, including the Lotion No.1 Super Hydrator. The brand, created in 2004 by Rohto Pharmaceutical Co Ltd., is Japan's top skincare brand, with a legacy of over 20 years of research and formulation expertise. Hada Labo Tokyo™ launched in the U.S. in 2013, adapting its products for American consumers while maintaining its core skincare philosophy and hydration science.

The relaunch, under the campaign "Reaches Deeper, Bounces Back," aims to introduce American consumers to the Japanese skincare step most Americans often skip: the lotion toner. Hada Labo Tokyo™ is entering its next chapter with a refreshed focus on its hero trio, including Lotion No.1 Super Hydrator, and an expanded assortment of skincare products. The lineup is powered by the brand's signature Super Hyaluronic Acid™, a proprietary blend of three types of hyaluronic acid, delivering simple yet effective hydration at an affordable price.

Lotion No.1 Super Hydrator, a lightweight Japanese lotion toner, is at the heart of the relaunch. It delivers an instant hydration boost while prepping the skin for the rest of the skincare routine. The product is dermatologist-tested and suitable for all skin types, including sensitive skin. It is free from fragrance, alcohol, parabens, dyes, mineral oil, and sulfates, ensuring a gentle and effective skincare experience.

The hero trio includes: 1. Gentle Hydrating Cleanser: A gentle, creamy foaming cleanser that washes away dirt, oil, and impurities without stripping the skin of essential moisture. Formulated with two types of hyaluronic acid and naturally derived from amino acids, it helps keep the skin feeling clean, soft, and hydrated. 2. Lotion No.1 Super Hydrator: A lightweight, fast-absorbing Japanese lotion toner that delivers an instant hydration boost while prepping the skin for the rest of the routine. Powered by Super Hyaluronic Acid, it helps replenish moisture, support the skin barrier, and leave the skin feeling bouncy, smooth, and radiant. 3. Skin Plumping Gel Cream: Part serum, part moisturizer, this lightweight, fast-absorbing gel cream delivers multi-layer hydration while helping plump the skin and minimize the appearance of fine lines. It is powered by Super Hyaluronic Acid, a proprietary blend of three types of hyaluronic acid, plus collagen, arginine, and ceramides.

All three products and more are now available at Amazon.com and HadaLaboTokyo.com. The brand aims to bring the essentials of Japanese beauty into American daily routines, emphasizing the importance of hydration and the benefits of the lotion toner step.

Hada Labo Tokyo™ continues to draw on 20+ years of research and formulation expertise, with SRI+ unit sales of 18 continuous years to December 31st, 2025. The relaunch is a testament to the brand's commitment to hydration and its ability to adapt to the American market while staying true to its Japanese roots.