GURU Sets Records on Amazon with Zero Sugar Products

MONTRÉAL, Oct. 20, 2026 /CourierPR/ -- GURU Organic Energy Corp., Canada’s leading organic energy drink brand, has set new records on Amazon during the October Prime Big Deal Days event, held on October 6 and 7, 2026. In Canada, the company sold 51% more units in just two days than during last year’s four-day event, marking the largest Prime Big Deal Days ever in the country. In the United States, the company saw a 25% increase in units sold over the same two-day period, making it the third consecutive record-breaking event for the company.

The October 6th sales day was the best in the company's history on Amazon.ca, with dollar sales and units sold both increasing by about 50% compared to its previous best day. The company also saw a significant gain in the category, with GURU ranked as the second-largest selling energy drink brand on Amazon.ca during the week of the event, and its share of category sales growing compared to the same week last year. Stackline estimates also ranked the GURU Zero Variety Pack as the top-selling energy drink product of any brand on Amazon.ca.

In the United States, October 6th was the second-best sales day ever for GURU on Amazon.com, behind only the opening day of Amazon’s Prime Day event in June 2026. Over the past two years, the company’s U.S. unit sales during Prime Big Deal Days have grown nearly 70%.

The Zero Sugar line, the focus of the company’s innovation efforts over the past year, led the event. The Zero Sugar products made up nearly half of GURU’s units sold on Amazon.ca and about four in ten on Amazon.com, with the GURU Zero Variety Pack as the company’s top seller in both countries. In the United States, Zero Sugar accounted for most of the year-over-year unit growth. The three Sorbet-inspired flavors launched since last year’s event (GURU Zero Dragon Fruit Cherry Sorbet, Orange Raspberry Sorbet, and Tropical Sorbet) all added new volume in both markets.

GURU Organic Energy Corp. (TSX: GURU) is a dynamic, fast-growing beverage company that launched the world’s first natural, plant-based energy drink in 1999. The company markets organic energy drinks in Canada and the United States through an estimated distribution network of about 25,000 points of sale, and through its website, www.guruenergy.com, and Amazon. GURU has built a category-defining brand with a clean list of organic ingredients, including natural caffeine, and no artificial sweeteners, zero sucralose, and zero aspartame, which offer consumers Good Energy® that never comes at the expense of their health. The company is committed to achieving its mission of cleaning up the energy drink industry in Canada and the United States.