Guns.com Sees Surge in Sales Among Dealer Network

Burnsville, MN, Oct. 14, 2026 /CourierPR/ -- Guns.com, the online marketplace for firearms, is experiencing a surge in sales among its dealer network, marking a significant shift in the holiday shopping season. According to the company, local gun shops nationwide are seeing record-breaking growth by partnering with Guns.com, despite a broader downturn in the firearms market.

The Guns.com Dealer Network has witnessed more than a 50% year-over-year increase in firearm and suppressor sales. This growth is particularly notable as the vast majority of the 2026 sales are benefiting small businesses across the country. Guns.com, which boasts a network of more than 2,000 licensed firearm dealers and pawnbrokers, is playing a crucial role in driving revenue for these local retail businesses.

Jeff Tesch, the Director of Business Development at Guns.com, emphasized the importance of local gun shops to the industry.

Guns.com recently announced its new proprietary intelligent technology platform, which will power the next generation of e-commerce tools for industry partners and customers. Built specifically for the firearm industry and fueled by comprehensive firearm product data, historical sales data trends, and e-commerce expertise, the platform represents the most significant technology advancement for Guns.com since the launch of its e-commerce marketplace in 2018.

The new technology will allow dealers to create high-quality used firearm listings with just a few clicks on a phone or tablet, significantly reducing the time to list a product to seconds. The platform will automate firearm identification, product information, search-optimized descriptions, enhanced photo editing, and listing integration with the Guns.com marketplace. This new tool will be available at no cost to all brick-and-mortar gun shops and pawnbrokers in the Guns.com Dealer Network, with more details to be shared with dealers in the coming months.

For storefront dealers looking to elevate their online sales presence, Guns.com is offering support through its Business Development team.

In addition to the new technology, Guns.com continues to offer an extensive collection of over 300,000 new and Certified Used firearms, as well as a vast selection of suppressors, ammo, gear, and more. The company remains committed to delivering the best shopping experience in the firearm industry while championing the 2A lifestyle through industry-leading content, reviews, and community engagement.