Guesty Acquires Smily to Deepen Presence in French Rental Market

Guesty, the AI platform for short-term rentals, has acquired Smily, a leading property management system and channel manager in France. The deal aims to deepen Guesty's investment in the French short-term rental market, which is the second-largest globally, with over 1 million active listings and $9 billion in gross booking value.

Smily, founded in 2005 by Sébastien Grosjean and others, has been a trusted partner for property managers across France and Europe for over a decade. The platform offers a full suite of services, including channel management, centralized communication, direct booking websites, payments, and task management. Since its launch in 2010, Smily has processed €3.3 billion in bookings for 13 million travelers.

Amiad Soto, Co-Founder and CEO of Guesty, expressed excitement about the acquisition, stating, "France is one of the fastest-growing short-term rental markets in the world, and Smily has earned the trust of operators there for more than fifteen years. Bringing Smily into the Guesty family helps build on that trust. Guesty is the market leader in size and innovation, with more than 300 new features shipped in 2026 alone. Many of these features are from direct customer requests. We are excited to offer French property managers the best technology and look forward to hearing from them on how we can help them run their businesses better."

Sébastien Grosjean, Founder and CEO of Smily, added, "My family has been in the vacation rentals industry for 40+ years, and it's fair to say we know the industry well. Since 2010, we have taken customers from a handful of properties to hundreds, sometimes thousands, and processed €3.3 billion in bookings for 13 million travelers. That is our team's work, and our customers' too, because they told us what to build year after year. With this industry and its technology moving as fast as they are, the better path is to bring Smily's team and everything we know about France and Europe to Guesty, the clear world leader."

The acquisition will see the two teams combine their product, engineering, and customer support resources to build a best-in-class platform for the French market. The focus will be on moving faster, investing deeper, and setting a new standard for the technology French property managers can build their businesses on. The teams will also work closely with Smily customers as AI reshapes how short-term rental businesses operate, bringing Guesty's AI capabilities and Agent Hub to a market with huge potential.

All five of Smily's founders and a group of its shareholders are reinvesting part of the proceeds in Guesty equity. The terms of the transaction were not disclosed.