Gritsee Appoints Industry Veteran to Lead Revenue
News related to:Gritsee · 4 min read
CAMBRIDGE, Mass., Sept. 24, 2026 /CourierPR/ -- Gritsee, the AI-powered video intelligence platform that helps franchisees optimize restaurant operations, has announced the appointment of Paige Robinson Dosch, CFE, as its Senior Vice President of Revenue. The appointment underscores the company's commitment to the franchise community and its belief that technology can enhance the coaching capabilities of operators, who are the backbone of any successful franchise system.
Dosch, a seasoned franchise industry veteran with over 15 years of experience, joins Gritsee from Unleashed Brands, where she served as Vice President of Franchise Resales. In this role, she supported franchise owners across a portfolio of franchise concepts, helping them navigate growth and transition. Prior to her time at Unleashed Brands, Dosch held senior franchise development leadership roles at American Family Care and was herself a multi-territory franchise owner.
Her appointment is a testament to Gritsee's strategy of leveraging technology to transform everyday restaurant activities into actionable, coachable moments. By using existing restaurant video infrastructure and artificial intelligence, Gritsee identifies the operational behaviors that influence performance, such as speed of service, order accuracy, food quality, and cleanliness. Rather than adding another dashboard to the operator's workload, Gritsee surfaces specific, actionable insights that help field leaders and restaurant teams understand what is happening in each location and identify areas for improvement.
For multi-unit franchise organizations, this capability becomes increasingly important as operators scale and field leaders are responsible for overseeing more locations. Dosch's expertise in franchising, from the franchisor's perspective to the franchisee's, aligns with Gritsee's mission to provide tools that support better coaching and operational excellence. Her appointment reflects Gritsee's commitment to the franchise community and its belief that technology should complement, not replace, human interaction and coaching.
Gritsee's technology enables operators to see and understand what is happening across their locations, from speed and order accuracy to cleanliness and food quality. By providing greater visibility into restaurant operations, Gritsee empowers field leaders and restaurant teams to have more meaningful conversations, recognize great performance, and coach opportunities before they become significant issues. This approach is particularly valuable for multi-unit franchise organizations, where effective coaching is crucial for maintaining consistent performance and fostering a culture of continuous improvement.
As Senior Vice President of Revenue, Dosch will lead Gritsee's revenue organization and work closely with franchise brands, franchisees, and multi-unit operators to expand adoption of the platform. She will also play a key role in ensuring that Gritsee's go-to-market strategy remains grounded in the needs of franchise operators and the field teams who support them.
Gritsee's focus on using technology to make coaching more effective aligns with the company's mission to help operators see and understand what is happening in their restaurants, enabling them to focus their time and resources where it matters most. By providing actionable insights and visibility into operational performance, Gritsee empowers field leaders and restaurant teams to improve execution, develop their people, and drive more consistent performance.
Gritsee's technology is designed to make coaching more effective by enabling operators to see and understand what is happening in their restaurants. By providing greater visibility into operational performance, Gritsee empowers field leaders and restaurant teams to have more meaningful conversations, recognize great performance, and coach opportunities before they become significant issues. This approach is particularly valuable for multi-unit franchise organizations, where effective coaching is crucial for maintaining consistent performance and fostering a culture of continuous improvement.
Gritsee's technology is designed to make coaching more effective by enabling operators to see and understand what is happening in their restaurants. By providing greater visibility into operational performance, Gritsee empowers field leaders and restaurant teams to have more meaningful conversations, recognize great performance, and coach opportunities before they become significant issues. This approach is particularly valuable for multi-unit franchise organizations, where effective coaching is crucial for maintaining consistent performance and fostering a culture of continuous improvement.
Gritsee's technology is designed to make coaching more effective by enabling operators to see and understand what is happening in their restaurants. By providing greater visibility into operational performance, Gritsee empowers field leaders and restaurant teams to have more meaningful conversations, recognize great performance, and coach opportunities before they become significant issues. This approach is particularly valuable for multi-unit franchise organizations, where effective coaching is crucial for maintaining consistent performance and fostering a culture of continuous improvement.
Gritsee's technology is designed to make coaching more effective by enabling operators to see and understand what is happening in their restaurants. By providing greater visibility into operational performance, Gritsee empowers field leaders and restaurant teams to have more meaningful conversations, recognize great performance, and coach opportunities before they become significant issues. This approach is particularly valuable for multi-unit franchise organizations, where effective coaching is crucial for maintaining consistent performance and fostering a culture of continuous improvement.