Graeter's Ice Cream Teams Up with Toyota for Salted Caramel Chip Wheels Collaboration
CINCINNATI, Graeter's Ice Cream, the nation's oldest family-owned and operated craft ice cream maker, has teamed up with Toyota to launch a limited-edition Salted Caramel Chip Wheels collaboration in celebration of the Toyota Sienna. The new treat, available nationwide, puts a sweet twist on Graeter's popular Chip Wheelies, featuring rich salted caramel ice cream sandwiched between two homemade double chocolate chip cookies and rolled in chocolate jimmies.
The collaboration highlights Toyota's FridgeBox™ feature, an integrated front-console cooler designed to keep beverages, snacks, and treats at the right temperature. The available FridgeBox offers dual cooling settings, with freeze mode specifically designed to keep frozen treats like Graeter's Chip Wheels frozen.
"Our family has been committed to making great ice cream the right way for over 150 years," said Richard Graeter, the fourth-generation president and CEO of Graeter's. "We share that same commitment with Toyota, which brings the same level of care and craftsmanship to its vehicles."
Owen Peacock, marketing general manager at Toyota, echoed Graeter's sentiment, stating, "Great partnerships start with a shared commitment to quality and a passion for creating the best experiences for those who matter most. The Sienna's available FridgeBox adds a fun, unexpected way for families to bring a little more enjoyment to the journey."
The Salted Caramel Chip Wheels 12-pack is available exclusively online for nationwide shipping at Graeters.com/Toyota starting today, while supplies last. Consumers can purchase the limited-edition treat by visiting Graeters.com.
The collaboration comes at a time when both companies are focused on enhancing the customer experience. Graeter's, known for its commitment to traditional French Pot® process ice cream making, has 60 retail stores and ships more than 300,000 pints annually. The brand can be found in over 2,000 grocery stores across the United States.
Toyota, celebrating nearly 70 years in the U.S. market, has been committed to advancing sustainable, next-generation mobility through its Toyota and Lexus brands. The company directly employs approximately 48,000 people in the U.S., and its North Carolina plant began assembling automotive batteries for electrified vehicles in 2025.
Graeter's Ice Cream and Toyota's collaboration, dubbed "The Sweetest Way to Roll," is a testament to the shared values of quality and craftsmanship. Both companies are working to make family travel more enjoyable and memorable, with the Salted Caramel Chip Wheels serving as a perfect treat for the journey.
To learn more about the collaboration or to purchase the limited-edition Chip Wheels, visit Graeters.com.