GORGIE Launches Berry Burst Flavor Exclusively at Target

GORGIE, a leading modern energy drink brand, has introduced a new flavor, Berry Burst, exclusively at Target stores nationwide. The launch, which arrives during a period of significant retail growth for the company, aims to cater to the growing demand for clean, functional energy drinks.

Berry Burst combines a bold, berry-inspired flavor with GORGIE's commitment to clean ingredients and no artificial sweeteners. Each can contains 150mg of green tea caffeine, along with Biotin, B Vitamins, and L-Theanine, ensuring a smooth, sustained energy boost without the jitters or crash. The drink is also vegan, gluten-free, and boasts zero grams of sugar and five calories per can.

Michelle Cordeiro Grant, Founder and CEO of GORGIE, explained, "Berry is having a moment, and we wanted to give her the full GORGIE treatment. Berry Burst started with the idea that your drink can double as your best accessory. Purple is having its it-girl moment this fall, and this flavor feels bright, bold, polished, and a little unexpected."

The new flavor is packaged in rich purple tones, designed to complement fall fashion trends and enhance the overall aesthetic of the product. GORGIE's Berry Burst campaign, which debuted in New York City, styled the drink alongside leather jackets and polished seasonal looks, showcasing its versatility and appeal.

The launch of Berry Burst comes as GORGIE continues to expand its market presence. The brand now has nearly 60,000 points of distribution, with plans to reach 100,000 by early 2027. Cordeiro Grant stated, "Consumers are showing us that modern energy is not a niche. It is the next evolution of the category. They want ingredients they recognize, benefits that support their days, flavors they genuinely crave, and a can they are excited to carry. Berry Burst brings all of that together!"

GORGIE's Berry Burst is available exclusively at Target locations nationwide starting September 13th. The brand's commitment to clean ingredients and functional benefits has made it one of the fastest-growing natural energy drink brands in the United States. With its vibrant flavor and stylish packaging, Berry Burst is poised to capture the attention of wellness-minded consumers and further solidify GORGIE's position in the energy drink market.