Google Partners with Stegra for Green Steel EACs

STOCKHOLM, Sept. 17, 2026 /CourierPR/ -- Google has entered into an agreement with Stegra to purchase environmental attribute certificates (EACs) linked to Stegra's steel production in Boden, Sweden. This partnership aims to scale the global supply of near-zero emission steel, contributing to the decarbonization of one of the most challenging industrial sectors.

According to Adam Elman, Director of Sustainability for Google in Europe, the Middle East, and Africa, "Decarbonizing the most challenging sectors requires every tool in our toolbox. Alongside physical procurement, certificates are another vital mechanism. Having proven this model with clean electricity and expanded it to other areas like sustainable aviation fuel, we see green steel EACs as another promising lever to address industrial emissions and scale the clean technologies of the future."

The agreement covers EACs for a volume of up to 91,000 tonnes of steel for the first year, with an ambition to add more volumes over the length of the agreement. This partnership is not only a step towards reducing Google's own operational emissions, including those from the construction of data centers, but also a strategic move to support Stegra's early years of operations and the ramp-up of production.

Henrik Henriksson, CEO of Stegra, expressed gratitude for Google's support, stating, "There are some players globally that can help move markets towards decarbonized products in an impactful way. Google is naturally one such player. Beyond the call to action to increase the supply of sustainably produced steel, we are also grateful that the team at Google chose to work with Stegra and support our first years of operations in this way."

Near-zero emission steel will initially be available at limited volumes and in a few locations. Purchasing environmental attributes enables committed buyers to address their steel-related emissions, even when direct procurement of the physical product is challenging due to factors like geographical separation or value chain separation. This is made possible by decoupling the environmental attributes from the physical product, also known as "book and claim." The physical steel is delivered as steel without the environmental attributes, which are delivered separately through EACs.

Stegra applies book and claim to the non-prime steel it produces. Every steel mill produces some non-prime steel, but when you start a new steel mill, the share of non-prime steel is larger. This steel is made in the same process as the rest of the production, which in Stegra's case is with green hydrogen and renewable electricity. To ensure there is no double counting of emission avoidance, the buyer of the physical steel will be obliged to commit to not making any green claims.

This partnership is significant in the broader context of efforts to reduce industrial emissions and scale sustainable technologies. By leveraging EACs, Google and Stegra are working together to address the environmental impact of steel production, a sector that has historically been a major contributor to global emissions.