GCE Acquires Thorlo Expanding Branded Portfolio
News related to:GCE International, Inc · 2 min read
GCE International, Inc., a global consumer products company with a century-old legacy, has acquired Thorlo® from Manorhaven Holdings, LLC, marking a significant step in the company’s strategy to invest in established, heritage brands with long-term growth potential. The acquisition, which brings Thorlo into GCE’s branded portfolio, underscores the company’s commitment to supporting consumer brands with authentic heritage and strong growth prospects.
For nearly 50 years, Thorlo has been a leader in cushioned performance socks, crafting products that manage moisture, absorb impact, and protect feet during various activities. The brand’s distinctive cushioning, fit, and durability have earned it a loyal customer base, including many who have worn Thorlo for decades. This acquisition expands GCE’s branded portfolio and aligns with its mission to support consumer brands with authentic heritage and strong growth prospects.
Michael Miller, President and Chief Marketing and Sales Officer of GCE International, expressed enthusiasm about the acquisition.
GCE plans to invest in product innovation, digital commerce, marketing, and expanded retail distribution while preserving Thorlo’s iconic padded sock heritage and its commitment to American manufacturing. The company also intends to develop complementary performance products for today’s athletic, outdoor, and active lifestyle consumers.
Zachary Marans, Managing Member of Manorhaven Holdings, LLC, emphasized the importance of the acquisition.
Thorlo products will continue to be available through Thorlo.com and the brand’s retail partners, with additional product and distribution initiatives to be announced in the coming months. The acquisition reflects GCE International’s commitment to leveraging its expertise and resources to support the growth of Thorlo and expand its reach in the consumer products market.
Founded in 1910, GCE International is a global consumer products company that designs, develops, and manufactures products for major retailers and national brands. More than a century of continuous operation reflects GCE’s long-term commitment to its partners and the brands it supports. GCE combines disciplined stewardship with product innovation and a deep understanding of evolving consumer and retail markets. Its strong focus on emerging consumer markets, e-commerce, and omnichannel retail creates new opportunities, expands consumer reach, and drives continued profitable growth across apparel, accessories, home, and related consumer categories.
Manorhaven Holdings, LLC, founded in 2015, is focused on providing premier investment banking services to corporate clients and institutional investors, together with the investment of firm capital in growing companies and special situations. Manorhaven Capital, LLC, a FINRA and SIPC member broker-dealer, provides middle market M&A and capital markets services. Manorhaven also invests firm capital and outside capital across many industries and utilizes its investment banking business to help grow and realize these investments. Manorhaven has offices in New York and Boca Raton.
The acquisition of Thorlo by GCE International marks a strategic move that will leverage GCE’s expertise and resources to support the growth of the iconic American brand and expand its reach in the consumer products market.