Garage Floor Coating of Atlanta Challenges 1-Day Industry Claims
News related to:Garage Floor Coating of Atlanta · 2 min read
Garage Floor Coating of Atlanta is calling on the "1-day" garage floor coating industry to back up its performance claims with real evidence, according to a press release issued on September 18th, 2026.
The company, based in Atlanta, is concerned about the marketing language used by rapid-cure coating providers. These companies often bill their products as "20 times stronger than epoxy" and claim they can be installed in a single visit. However, the company argues that such claims lack the necessary evidence to support them.
Robert G. Hanson, President and CEO of Garage Floor Coating Franchise System Inc., explains, "There is nothing wrong with polyaspartic technology. We use it extensively ourselves. The problem is where it's being used. Rapid-cure polyaspartics and polyureas belong on top of the system, not directly on the concrete."
Atlanta, known for its expansive red clay and heavy annual rainfall, presents a unique challenge for garage floor coatings. The region's climate causes moisture to rise through concrete slabs long after the surface appears dry. Rapid-cure coatings, which are typically applied directly to bare concrete, cure before they can properly bond to this moisture-prone surface. This setup is exactly what a moisture-mitigating epoxy base is designed to prevent.
Hanson continues, "A 1-day system typically means one primer coat, a flake broadcast, and a single topcoat, finished in a single visit. Our 2-day process adds a 100% solids moisture-mitigating epoxy base beneath the flake, followed by two 100% solids polyaspartic topcoats instead of one."
The epoxy layer is engineered to stop moisture vapor transmission and hydrostatic pressure before it reaches the coating system, allowing the company to offer a Lifetime Moisture Warranty.
Garage Floor Coating of Atlanta is calling for independent, comparative testing of several key areas, including: - Concrete penetration and adhesion - Moisture-mitigation performance - Impact and abrasion resistance - Comparative strength claims - Plasticizer migration and tire staining
Until such testing exists, a "20x stronger" label is a marketing claim, not a verified fact. Atlanta homeowners weighing a garage floor coating investment deserve warranty terms and performance numbers they can actually verify, not just a same-day signature deadline.
The company is urging the industry to provide more transparency and evidence to support their claims.
Garage Floor Coating of Atlanta is committed to providing the highest quality and most durable garage floor coatings, ensuring that homeowners in the Atlanta area can enjoy their investment for years to come.