fullthrottle.ai® Launches Audience Insights Tool

PHILADELPHIA, Oct. 15, 2026 /CourierPR/ -- fullthrottle.ai® has introduced a new reporting tool called Audience Insights, designed to provide advertisers with a deeper understanding of the content, shows, and entertainment their target audiences consume across various media and markets. This innovative feature aims to go beyond standard campaign delivery metrics, offering advertisers a more comprehensive view of their audience's media consumption patterns.

According to Lou DiGiacomo, the VP of Product at fullthrottle.ai®, the new tool brings key campaign intelligence into a simplified view.

The new reporting capability is built on first-party data and SafeMatch® attribution, providing advertisers with a more accurate picture of where real shoppers and actual transacting customers are consuming media. Unlike traditional reports that focus on where ads ran, Audience Insights offers a broader perspective, revealing the placements, channels, and show-level content and domain-level destinations where buyers spend their time.

fullthrottle.ai® has established direct relationships with a range of premium publishers, including Nexstar, iHeartMedia, TuneIn, Roku, Spectrum, SiriusXM (Pandora), Comcast Advertising, and TelevisaUnivision. These partnerships, combined with Immersive Household® delivery, which connects a single household's behavior across CTV, audio, display, video, and direct mail, enable advertisers to gain a connected view of how their audience engages with their brand.

For multi-market advertisers, Audience Insights can reveal differences between individual markets, surfacing distinct publisher and media consumption patterns. This localized view allows advertisers to tailor their strategies to better meet the needs of their target audiences. When advertisers set up individual markets as separate campaigns, each campaign has its own Audience Insights reporting, enabling advertisers to see market-specific differences, including local publishers and media consumption patterns, without combining the reporting across markets.

The platform, which is part of fullthrottle.ai®'s AdTech Easy Button for the mid-market, combines AI-powered identity resolution, omnichannel campaign automation, and outcome-based measurement into one seamless platform. It delivers 85%+ audience match rates and SafeMatch® attribution, paired with an intuitive interface. Trusted by more than 6,000 businesses nationwide, fullthrottle.ai® empowers agencies, media companies, brands, and publishers by transforming website visitors into addressable households and activating first-party audiences across channels like CTV, video, audio, display, and direct mail.

With Audience Insights, advertisers can gain a real psychographic view of their target audiences, extending beyond a single campaign. These insights can inform media planning and buying across traditional and digital channels alike, giving advertisers a competitive edge in understanding and engaging with their audience.