Frame Plus Updates Booth Layouts for Cost-Effective Sustainability

Frame Plus, a provider of modular exhibition systems, has updated its product line to better meet the needs of exhibitors who are balancing cost, reuse, and visibility in their booth designs. The new layouts offer adaptable floor plans and replaceable illuminated graphics, allowing businesses to maintain a recognizable presence while adapting their displays to different campaigns, venues, and event schedules.

The industry context for this update is set by the International Association of Exhibitions and Events, which in its May 4 announcement of the 2026 CEIR Index Report forecasted a 2.1% growth in the CEIR Total Index for 2026. The report also highlighted trade policy uncertainty, elevated costs, and higher travel expenses as challenges to industry performance. For exhibitors, these ongoing activities and cost pressures provide a reason to consider the full operating cycle of an exhibit, including not just the initial purchase price but also freight, handling, installation, storage, and graphic changes.

The updated collection presentation includes different arrangements within the same 200 square feet booth footprint. These arrangements, straight, L-shaped, U-shaped, and arch-style, can be recombined into various layouts, allowing exhibitors to adapt their displays to suit different spatial purposes. For instance, a straight backwall can preserve an open frontage, an L-shaped arrangement can define a corner, and a U-shaped arrangement can create a more enclosed conversation area. Arch-style features can add architectural emphasis where permitted, but the appropriate arrangement is subject to the selected system, available components, and show regulations.

Reusable systems translate the industry's sustainability focus into specific design choices. Silicone edge graphics (SEG) use fabric panels with silicone edging fitted into frame channels, allowing for replaceable visual content. Backlit trade show displays use LED lighting to illuminate the fabric graphic from behind, integrating visual treatment with reusable structures. These modular illuminated systems can support subsequent presentations, provided that electrical access, cable routing, and organizer requirements are checked alongside assembly procedures and packed dimensions.

For exhibitors, these changes offer a practical way to keep the physical display aligned with changing marketing needs. The new layouts and replaceable components can help businesses maintain a recognizable presence while adapting to different campaigns, venues, and event schedules. The practical measure is how well a system supports the next event as well as the current one.

In a January 13, 2025 article for the CEIR blog, Nicole Klein cited a 2024 CEIR report in which 33% of exhibitors said they had made one or more choices to exhibit more sustainably. The article also discussed stand construction guidance developed by EDPA, ESCA, and the Events Industry Council, covering structures, lighting, graphics, packaging, and logistics. The findings indicate participation in sustainable practices without establishing sustainability as the leading purchasing priority for most exhibitors.

Frame Plus supplies modular exhibition systems, SEG fabric displays, and LED backlit displays for business exhibitors. The company's update brings these considerations together around an existing exhibit format, offering adaptable layouts and replaceable components to help exhibitors balance cost, reuse, and visibility.