Flying Fish Launches Global Halloween Campaign at Dracula's Castle

Flying Fish, a premium flavored beer brand, is launching a global Halloween campaign to celebrate the spooky season with an immersive experience at Dracula's Castle in Romania.

The event, set to take place on November 7, will transform Bran Castle into a hub of Halloween festivities. Attendees can look forward to elaborate storytelling, costumes, and unexpected surprises. International DJs, including Sickick, Dubdogz, and Miro, will headline the celebration, adding a vibrant musical backdrop to the evening.

Flying Fish's President of Balanced Choices & Beyond Co., Bruno Cosentino, emphasized the brand's commitment to introducing its unique offerings to new markets.

The campaign will kick off in September and October through various marketing channels, including paid social media, digital out-of-home (OOH) advertising, creator content, limited-edition packaging, retail activations, and digital experiences. Four winners from each participating market will have the opportunity to travel to Romania and experience the November 7 celebration firsthand. Entries for the contest will be open until October 20, 2026.

Wieden+Kennedy Mexico and U.K. experiential agency We Are Collider collaborated to bring the campaign to life. Jessica Apellaniz, Chief Creative Officer at Wieden+Kennedy Mexico, explained the creative approach: "When you think about Halloween, Dracula is one of those rare characters that transcends generations, borders, and cultures. We wanted to take people directly into the heart of that legend, inviting them to step inside the story and experience a night they could never have expected."

Flying Fish's global expansion continues to gain momentum, with the brand aiming to capitalize on the increasing popularity of Halloween celebrations worldwide. The campaign not only highlights the brand's commitment to innovation but also underscores its ability to create memorable experiences for consumers.