Flourish Cash Offered to MassMutual’s Financial Professionals

New York, Oct. 08, 2026 /CourierPR/ -- Flourish, a wealthtech platform that helps registered investment advisors (RIAs) and broker-dealers deliver a private-bank-like experience to their clients, has entered into a strategic partnership with MassMutual. This collaboration will extend Flourish’s services to MassMutual’s extensive network of financial professionals, which spans more than 6,000 individuals across the nation.

Through this partnership, MassMutual’s financial professionals can now offer their clients access to Flourish Cash, a high-yield cash account that currently offers a 9x higher interest rate than the national average savings account. This innovative solution allows clients to earn significantly more on their held-away cash, providing a competitive edge over traditional banking options.

Flourish Cash also offers elevated FDIC insurance coverage of up to $40 million for a two-person household through Flourish’s Program Banks. This feature ensures that clients’ funds are protected to a higher degree than typical savings accounts, addressing a key concern for many investors.

Flourish’s platform has driven over $1 billion in net new flows to custodians and holds more than $8 billion in assets under custody. The company works with more than 1,300 RIA firms representing over $2.6 trillion in assets under management (AUM), including Focus Financial, Carson Group, and Mariner Wealth Advisors.

Flourish’s offerings are provided by different entities and are subject to different terms, investor protections, and risks. Flourish Cash is offered by Flourish Financial LLC, a registered broker-dealer and Financial Industry Regulatory Authority (FINRA) member. Flourish Financial LLC is not a bank. Check the background of Flourish Financial LLC and its personnel on FINRA's BrokerCheck.

Flourish Lending is offered by SoraFinance, Inc. (d/b/a Flourish Lending), a licensed mortgage broker (NMLS #2355841). SoraFinance, Inc. is not a lender. To verify SoraFinance, Inc., visit NMLS Consumer Access. The Flourish entities mentioned above are all wholly-owned subsidiaries of Flourish Holding Company LLC.

This partnership marks a significant step for both companies, as it allows MassMutual’s financial professionals to offer clients a more comprehensive and competitive financial solution. The high-yield interest rates and enhanced FDIC insurance coverage provided by Flourish Cash are expected to attract a broader range of clients and drive firm growth.