Floorpop Offers Free SEO Audit for Home Builders

Floorpop, an SEO consultancy for production home builders, has launched a new initiative to help its clients strengthen their online presence. The company is now offering a free home builder SEO audit to builders, aiming to improve their search visibility and attract more qualified home buyers. This audit focuses on technical SEO and competitive keyword opportunities across the pages that buyers use to explore communities, compare floor plans, and find quick move-in homes.

The audit includes a deep crawl covering community, floor plan, and quick move-in pages, with technical SEO issues ranked by severity. It provides specific fixes for the top four issues to address immediately. Additionally, the audit offers a competitive keyword snapshot for the builder's markets, including the top 10 searches where the site ranks close to page one.

The audit also highlights competitor gaps, providing a count of searches where competitors rank on page one and the builder does not, with five examples. A review of homepage loading performance and a look at older URLs that still receive Google clicks are also included. Builders receive their findings by email within two business days after the site crawl is completed.

Kuhnen, with over 25 years of digital marketing experience, previously led internet marketing at Centex Homes and managed SEO and paid search work at NewHomeSource before founding Floorpop in 2024. The firm works exclusively with production home builders, identifying the root causes of technical SEO problems on community, floor plan, and quick move-in pages and providing specific, prioritized recommendations to help builders improve organic search performance.

To request a free home builder SEO audit, builders can visit the Floorpop website at https://www.floorpop.com/free-home-builder-seo-audit/. A sample audit is also available on Floorpop's home builder SEO page at https://www.floorpop.com/search-engine-optimization-for-home-builders/.

This initiative is part of Floorpop's ongoing commitment to support the growth and success of home builders in the digital marketplace. By providing these valuable insights, Floorpop aims to empower builders to optimize their websites and enhance their online presence, ultimately driving more qualified leads and sales.