Flodesk Launches Deliverability Center for Enhanced Email Marketing

News related to:Flodesk · 2 min read

SAN FRANCISCO, Oct. 13, 2026 /CourierPR/ -- Flodesk, an email marketing and e-commerce platform used by more than 100,000 small businesses and creators, has launched a new Deliverability Center to enhance its services and help users maintain high email deliverability rates. The center aims to provide a comprehensive view of domain authentication, inbox provider compliance, and audience health, empowering users to take immediate action to improve their email delivery.

According to Rebecca Shostak, co-founder and CEO of Flodesk, the company has long managed deliverability behind the scenes, with impressive results. Across more than 14 billion emails sent by Flodesk members and analyzed for the company's 2026 Email Marketing Trends Report, the spam complaint rate was 0.01 percent. Google asks bulk senders to stay below 0.30 percent and recommends under 0.10 percent. The new Deliverability Center brings this work to the surface, giving users complete visibility and control over their email delivery.

The Deliverability Center offers several key features: - Domain Authentication: SPF, DKIM, and DMARC are the DNS records that prove to inbox providers a sender is who they say they are. The center shows the status of each record with a clear next step if anything needs fixing, even for users sending from free email addresses. - Compliance Checklist: Inbox providers keep a growing list of requirements for senders. Flodesk handles many of these requirements automatically, and the checklist shows users which requirements are already covered, with no action needed. - Audience Health: Each list is broken down by engagement into four groups: healthy, drifting, at-risk, and unengaged. This helps users understand how their audience is responding to their emails and take steps to protect their sender reputation. - List Cleaning: Users can choose how deep to go: a light scrub, a standard clean, or a deep clean, then revise their list in one click. Cleaning archives subscribers rather than deleting them, and any archived subscriber can be restored at any time. - List Warming: For users who are new to Flodesk or returning to a list that has gone quiet, the Deliverability Center creates warming segments sized to the list, adds them directly to the audience, and provides a four-step sending plan at a cadence the user chooses: fast, moderate, or slow.

The Deliverability Center is now available in the main navigation of every Flodesk account, marking a significant step forward in helping small businesses and creators maintain high email deliverability rates.

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