Ferrero Invests Over $50M in 2027 Super Bowl Ads for Kinder Bueno and Nutella

PARSIPPANY, N.J., Oct. 6, 2026 /CourierPR/ -- Ferrero, one of the world's largest sweet-packaged food companies, is making its largest individual marketing investment to date, committing over $50 million across its portfolio for a bold 2027 sports strategy. This move signals a significant shift in how the company is positioning itself in the U.S. market.

The investment will see new campaigns for Kinder Bueno and Nutella air live during the Super Bowl on February 14, 2027. This marks Nutella's first-ever appearance during the game, following the momentum of the brand's sighting in space and the successful launch of the Nutella Peanut, Nutella's first innovation in 60 years.

Building on the successful Kinder Bueno campaign debut from the previous year, which drove a 140% lift in volume sales over the previous year, Ferrero is confident that this new strategy will further boost its presence in the U.S. market.

The iconic Nutella sighting on the historic Artemis II mission in April 2026 was more than a viral moment; it drove real results, with a 60.7% year-over-year (YoY) growth in "Nutella" search volume and a 20.2% increase in unit sales above the brand's own pre-event baseline on Amazon alone, according to internal data from April 6, 2026, to May 8, 2026.

Ferrero, which began in the small town of Alba in Piedmont, Italy, in 1946, is now one of the world's leading food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks, including Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®. More than 47,000 employees are passionate about helping people celebrate life's special moments.

Ferrero entered the North American market in 1969 and has since grown to more than 5,400 employees in 15 plants and warehouses, and eight offices in North America across the United States, Canada, and the Caribbean. It has expanded its presence and portfolio with the addition of iconic brands such as Butterfinger®, CRUNCH®, Keebler®, Famous Amos®, Mother's® Cookies, and other distinctive cookie and chocolate brands.