Fernwayer to Sponsor Photographer of the Year Award at 2026 London Press Club Awards

Fernwayer, a curated marketplace for rare, private travel experiences, has announced its sponsorship of the 2026 London Press Club Awards. The company, which launched in May 2024, will sponsor the Photographer of the Year award at the event.

Fernwayer's core offering includes more than 800 travel experiences across 14 countries. The company takes its name from Fernweh, the German word for "farsickness," or the opposite of homesickness. Fernwayer co-creates every experience with photographers, fishermen, artisans, historians, chefs, architects, journalists, and naturalists, people with real knowledge, a genuine point of view, and a deep connection to place. The result is not a generic tour but a carefully structured human encounter, with depth, access, and context that is rarely this easy to find or book.

The company's founders believe that photography walks and tours offer a lens through which to explore a place, and the photographer is a bridge to the people who live there. Fernwayer's experiences are designed to help travelers see the world in a new light, fostering a deeper connection with the places and cultures they visit. More than 80% of what travelers pay goes directly to Experience Makers and their local collaborators, ensuring that the benefits of these unique experiences are shared with the communities that make them possible.

Fernwayer, which launched in May 2024 and currently offers more than 800 experiences across 14 countries, is committed to creating meaningful and authentic travel experiences. The company's founders, Vinitaa Jayson and Angelo Zinna, believe that travel should be about more than just sightseeing; it should be about connecting with the local culture and community. By partnering with local experts, Fernwayer ensures that travelers gain a deeper understanding of the places they visit.

The collaboration with the London Press Club Awards is a natural extension of Fernwayer's mission to celebrate storytelling and human connections. The Photographer of the Year award will be presented at the ceremony, with representatives from Fernwayer joining guests and participating in the award presentation. This partnership underscores Fernwayer's commitment to supporting and showcasing the work of talented photographers and their unique perspectives.