Fairlife Wins Grand Ogilvy Award for "Core Power" Campaign

NEW YORK, Oct. 15, 2026 /CourierPR/ -- The Advertising Research Foundation (ARF) has announced that Fairlife and its agency Doner have been named winners of the 2026 Grand Ogilvy Award, marking a significant achievement in the realm of advertising, media, and marketing. The Grand Ogilvy Award is a prestigious accolade that recognizes the year's most compelling connection between research, consumer insight, creative work, and results. This year, Fairlife and Doner's campaign "Core Power: Champion Your Recovery" has been honored with the top prize, a testament to their innovative approach and strategic vision.

The ARF, founded in 1936, is the leading organization dedicated to advancing the science and practice of advertising, media, and marketing. With more than 400 member companies, the ARF plays a pivotal role in fostering collaboration and excellence within the industry. The ARF's Creative Effectiveness conference, held in October, provided a platform for the industry to discuss the latest trends and strategies, including the integration of AI, retail media, and creator marketing into creative strategy.

Fairlife and Doner's campaign "Core Power: Champion Your Recovery" was a comprehensive effort that utilized a range of research methods, including post-workout interviews, in-home discussions, semiotic analysis, barrier research, brand tracking, and creative testing. This research revealed a significant opportunity for Fairlife, which was to extend its appeal to a broader audience, including everyday exercisers who also value recovery. The campaign's inclusive invitation to recognize effort at every level resonated with consumers, leading to a successful and impactful marketing strategy.

The ARF's Creative Effectiveness conference also highlighted the importance of balancing immediate performance with lasting brand value. Speakers at the conference explored various strategies for measuring effective creative across different channels and connecting it to business outcomes. The conference provided valuable insights into the evolving landscape of advertising and marketing, underscoring the need for continued innovation and strategic thinking.

In addition to the Grand Ogilvy Award, Fairlife and Doner's campaign also won Gold in the Food & Beverage category and Silver for Best Brand Transformation. The ARF's recognition of Fairlife's work underscores the effectiveness of their approach in understanding consumer needs and translating that understanding into compelling and effective marketing strategies.

The winners of the 2026 Grand Ogilvy Award were celebrated at the Tribeca Rooftop in New York City, providing an opportunity for the industry to come together and acknowledge the achievements of these innovative campaigns. The ARF's Creative Effectiveness conference, which preceded the award ceremony, provided a platform for the industry to discuss and learn from the latest trends and strategies, further cementing the ARF's role as a leader in the field of advertising, media, and marketing.

The ARF, with its focus on collaboration and excellence, continues to play a vital role in shaping the future of advertising and marketing. The ARF's recognition of Fairlife's work serves as a reminder of the importance of research, consumer insight, and creative work in achieving successful and impactful marketing campaigns.