Eyes On Eyecare Names Matt Keating as Chief Financial Officer

Eyes On Eyecare, the leading provider of clinical and career education for optometrists and ophthalmologists, has announced the appointment of Matt Keating as Chief Financial Officer. The move comes as the company continues to experience robust growth and aims to further its influence in the eyecare community.

Based in Pennsylvania, Keating brings extensive experience in eyecare media finance to his new role. Prior to joining Eyes On Eyecare, he served as Chief Financial Officer at Bryn Mawr Communications (BMC), a multichannel medical media company. At BMC, Keating managed the financial strategy and planning for titles such as Cataract & Refractive Surgery Today, Glaucoma Today, Retina Today, and Modern Optometry, alongside the Eyetube and Eyewire+ platforms. He also held the same position at BMC's sister company, Evolve Medical Education, and founded and served as CEO of Elevate Capital, a financial advisory and fractional CFO firm.

"The organization has grown rapidly in the last few years, and 2027 is likely to be our largest growth year thus far. Having a CFO with Matt's experience allows us to be more deliberate about the products we release and services we offer over the next few years."

Geller added, "He has built and scaled finance functions in eyecare media before, he understands the economics of this industry, and he brings the financial rigor that lets a company grow with intention rather than by accident. That discipline is what will allow us to keep investing in what matters most: exceptional education, products, and experiences for the optometrists and ophthalmologists who trust us every day."

Keating's appointment is seen as a deliberate step in Eyes On Eyecare's strategic growth. The company, which reaches more than 60,000 engaged eyecare professionals, including 25,000 NPI-verified optometrists, ophthalmologists, opticians, and technicians, is committed to delivering practical, reliable knowledge through independent editorial content, CE/CME-accredited programming, digital events, and cutting-edge products like Cited.

Brett Kestenbaum, co-founder and Chief Operating Officer of Eyes On Eyecare, expressed his excitement about the new CFO. "I'm incredibly excited to join Eyes On Eyecare at such an important point in the company's growth. Eyes On has built a forward-thinking, technology-driven organization that is constantly looking for new and innovative ways to serve the eyecare community. Having spent much of my career in this industry, I see tremendous opportunity to build on that foundation, invest thoughtfully in growth, and continue expanding the value we deliver to eyecare professionals and our partners."

With Keating's leadership, Eyes On Eyecare is poised to continue its rapid expansion and strengthen its position as a leader in eyecare education and resources.