Everyday Electric Rebrands to Everyday Electric Focusing on Whole-Home Energy Savings

SAN FRANCISCO, Oct. 6, 2026 /CourierPR/ -- Everyday Electric, the largest residential virtual power plant (VPP) operator in the U.S., has announced a rebranding and expansion to address rising energy costs and demand. The company, formerly known as Renew Home, is now calling itself Everyday Electric and is introducing a whole-home VPP solution.

The rebranding reflects Everyday Electric's expansion beyond smart thermostat optimization into a whole-home solution. The company aims to create systemwide benefits through the continued growth of VPPs. According to commissioned research, 58% of multi-device owners say their energy bills are getting harder to manage, and 81% of customers want to know how their energy products are saving them money to ensure they are getting the benefits they expect.

Everyday Electric's approach focuses on better utilization of existing resources to minimize the immediate need for more expensive, less sustainable infrastructure. The company points to VPPs as a more scalable, cost-efficient way to add capacity. Everyday Electric is introducing Everyday VPP, a personalized virtual power plant that builds upon traditional demand response programs. For existing and new energy provider partners, this means:

- OEM-embedded activation: Integrated energy experiences make it easier for customers to turn on savings and rewards features, also reducing the marketing burden on our energy partners. - Personalized adjustments: Customers participate at the level that fits their life, increasing satisfaction and unlocking more VPP capacity. - Connected insights: Our new savings link capability helps utilities surface energy insights and savings recommendations right where customers already manage their home energy. - Whole-home reach: Direct partnerships with HVAC, EV, EVSE, storage, and solar OEMs coordinate these devices into one system, adding up to greater VPP capacity. - Utility-grade operations: Energy partners get hyper-local dispatch, AMI-based EM&V, real-time forecasting, and load shaping, all built-in at no additional cost. - Boosted cost effectiveness: Energy partners pay based on resource performance, not platform or marketing fees, lowering program costs and freeing up budget to reward more customers.

Everyday Electric has already proven its approach at scale. The company was founded in 2024 by leaders from Google Nest energy and Google AI Labs teams, in partnership with Sidewalk Infrastructure Partners. The team ran customer-centric energy programs for Nest thermostat customers that established a core finding the company is now applying more broadly: comfort and convenience-centric flexibility is what scales, adding up to capacity the size of a fleet of power plants. The company is now aiming to extend that same model beyond HVAC to the rest of the connected home.

To help accelerate its growth outside of HVAC, Everyday Electric has also acquired Smartcar, a connected-vehicle platform that allows drivers to connect their vehicles with energy and mobility companies without additional hardware. The acquisition extends Everyday Electric's energy solutions to include electric vehicles, bringing vehicle connectivity and integrations in-house to support simplified customer savings and managed charging as part of the utility programs the company operates.

By taking a whole-home approach that works with daily life, Everyday Electric is helping build a more affordable, more reliable system for everyone. The company operates the largest residential VPP in the U.S., coordinating 6+ GW of capacity across connected products, including smart thermostats, electric vehicles, solar, and storage.