Eureka Launches "Find the Unseen" Campaign in Italy
News related to:Eureka · 1 min read
ROME, Sept. 20, 2026 /CourierPR/ -- Eureka, a century-old vacuum cleaner brand founded in Detroit, USA, in 1909, marked World Cleanup Day 2026 in Italy with its "Find the Unseen" campaign. The initiative, which aimed to encourage people to take a closer look at everyday urban spaces, was part of a wider effort by Eureka to explore areas often overlooked.
In Italy, the campaign was brought to life by @trustnotyler, who transformed a familiar city space into an opportunity for people to notice the less obvious areas underfoot. Through interactions with passersby and a hands-on demonstration of Eureka FloorShine 880 Wet and Dry Vacuum, @trustnotyler highlighted the importance of paying attention to areas that are easily missed.
The "Find the Unseen" campaign extended beyond Italy, with collaborations across France, Germany, and Spain. Each creator interpreted the theme through a local perspective, drawing attention to areas that are often overlooked in everyday life. The urban setting provided a clear context for the campaign, emphasizing the need to look more closely at what can easily be overlooked.
To encourage greater attention to both private and shared environments, Eureka introduced a social media challenge. Consumers were invited to clean overlooked areas at home with Eureka products, share their experiences in video form, and participate for a chance to receive cashback. The challenge aimed to make cleaner surroundings part of everyday life and to promote the use of Eureka products.
As part of the World Cleanup Day campaign, Eureka offered a special discount to Italian consumers. From now through September 30, customers could enjoy a 6% discount on any Eureka product by using the promotional code eureka920 on the company’s Italian website.
Eureka’s "Find the Unseen" campaign underscores the brand’s commitment to making cleaning easier and more effective. By encouraging people to pay attention to the details, Eureka aims to transform everyday spaces into cleaner, more organized environments.