Essentials Launched by Bath & Body Works for Sensitive Skin
News related to:Bath & Body Works · 2 min read
Bath & Body Works, a global leader in personal care and home fragrance, is launching Essentials, a new body care franchise designed for consumers with sensitive skin. The collection, which is available in stores and online in the U.S. and Canada on September 28, will soon be available in additional international markets. The new line includes two new formulas, Skin Replenishing Body Wash and Ultra Hydrating Body Lotion, along with Eau de Parfum, and features three soft and cozy fragrances designed to deliver a comforting self-care routine.
Every product in the Essentials collection is hypoallergenic, dermatologist-approved, and pH-balanced to condition and nourish the skin. The Skin Replenishing Body Wash, made with glycerin, is designed to condition and nourish the skin with every wash, while the Ultra Hydrating Body Lotion, made with hyaluronic acid, shea butter, and cocoa butter, provides 48 hours of continuous moisture and dry-skin relief. The Eau de Parfum offers a soft fragrance experience designed to stay close to the skin.
The Essentials collection includes three new scents developed to a hypoallergenic standard: Vanilla Silk, with notes of vanilla, praline, and sandalwood; Cashmere Amber, with notes of amber, mandarin, and musk; and Suede Blossoms, with notes of jasmine, bergamot, and tonka. Each fragrance is available across all three forms, allowing consumers to wash, moisturize, and finish with Eau de Parfum.
Bath & Body Works is partnering with board-certified dermatologist Dr. Michelle Henry to help consumers better understand the ingredients in Essentials and considerations for building a body care routine for sensitive skin.
The Essentials packaging was designed to elevate everyday body care, taking cues from natural stone and marble with subtle color variation to create a look and feel that is clean, soothing, and elevated. The new line is available in stores and online in the U.S. and Canada, as well as on Amazon, and will be available in more than 1,900 stores in the U.S. and Canada, 550-plus international locations, and select Ulta Beauty stores.
Bath & Body Works is committed to providing gentle care for consumers with sensitive skin, and Essentials is another example of the company's Consumer First Formula in action. The company's 3-wick candles are made with high-quality fragrance oils layered throughout a premium soy wax base for up to 45 hours of room-filling fragrance. Consumers can shop the Essentials collection at bathandbodyworks.com, and select products will also be available on Amazon.
Bath & Body Works is a global leader in personal care and home fragrance, driven by the belief that everybody deserves to feel good. The brand's beloved scents are expertly crafted for performance and a luxury fragrance experience. Formulated with thoughtfully chosen ingredients, Bath & Body Works body care products are available in multiple forms, including fine fragrance mist, body cream, lotion, eau de parfum, body wash, hand soap, sanitizer, and more.