Essency Appoints New Regional Leader for Western U.S. Expansion

HOUSTON, Oct. 15, 2026 /CourierPR/ -- Essency, a company focused on reimagining water heating through innovative technology, has announced a significant expansion of its presence in the Western United States. The company has appointed Ricardo Corrales as the new Regional Business Development Manager, West, bringing with him 20 years of sales experience in the water-heating and plumbing industry. Corrales will be responsible for building on Essency's growth across California, Arizona, and the Pacific Northwest, while also working closely with United Sales Northwest to further establish Essency's presence in the Pacific Northwest.

The appointment of Corrales marks a strategic move by Essency to strengthen its foothold in the Western United States. Corrales will work directly with contractors, distributors, and industry partners to expand Essency's network and provide more localized training and support. His experience in the plumbing and water-heating industry makes him an ideal fit for the region, and his appointment is expected to drive further growth and innovation in the area.

California and Arizona will be key areas of focus for Corrales, who will work closely with United Sales Northwest to build on the strong growth they have already established for Essency in the Pacific Northwest, particularly in Washington and Oregon. United Sales has already done an outstanding job building Essency's presence in the Pacific Northwest, and Corrales will work alongside their team to continue that momentum while also bringing the same level of focus and support to California and Arizona.

The appointment of Corrales is part of Essency's broader strategy to prepare contractors for a changing market. As electrification, zero-NOx requirements, and changing air-district policies become increasingly relevant across Western markets, contractors will need to be prepared to offer an electric water-heating option. To support this, Essency has introduced the EXR, an easy-to-install solution with an 80-gallon first-hour rating and a 20-year warranty. Its ability to perform well in hard-water conditions is especially relevant in the West, where water quality can be a significant challenge.

The appointment of Corrales is expected to have a significant impact on the Western United States market. By working closely with contractors and industry partners, Corrales aims to provide more localized training and support, helping to build a stronger and more robust network. Additionally, the introduction of the EXR is expected to provide contractors with a reliable and easy-to-install solution, enabling them to offer an electric water-heating option to their customers.

Essency's Western expansion includes a greater emphasis on hands-on training and being in the field with contractors. This commitment was recently demonstrated through Essency's "California Blitz" field initiative, which included training and contractor outreach in markets such as San Diego, Anaheim, Los Angeles, Sacramento, San Jose, Sonora, Jackson, and Oakland. The timing of this initiative is particularly important as contractors need to be prepared for the changing market, with electrification, zero-NOx requirements, and changing air-district policies becoming increasingly relevant.

In conclusion, the appointment of Ricardo Corrales as the new Regional Business Development Manager, West is a significant step for Essency in its expansion of its presence in the Western United States. His experience and expertise in the plumbing and water-heating industry, combined with his commitment to providing localized training and support, will help to drive further growth and innovation in the region. Additionally, the introduction of the EXR is expected to provide contractors with a reliable and easy-to-install solution, enabling them to offer an electric water-heating option to their customers.