Edible Garden Promotes David Ross to Senior Vice President
News related to:Edible Garden AG Incorporated · 2 min read
BELVIDERE, NJ, Sept. 17, 2026 /CourierPR/ -- Edible Garden AG Incorporated, a leader in controlled environment agriculture (CEA) and organic produce, has announced the promotion of David Ross to the position of Senior Vice President of Sales and Marketing. This move follows Ross's successful tenure as Vice President of Sales and Marketing, where he played a key role in growing the company's fresh produce business and expanding its retail presence.
Since joining the company in June 2023, Ross has been instrumental in strengthening relationships with major retailers and broadening customer programs. His efforts have laid the foundation for Edible Garden's Farm-to-Formula® strategy, which aims to expand the company's capabilities into clean-label ready-to-drink (RTD) nutrition products. The company is currently developing its Prairie Hills facility in Webster City, Iowa, as a dedicated clean-nutrition RTD manufacturing hub.
Jim Kras, Chief Executive Officer of Edible Garden, praised Ross's contributions, stating, "Dave has been a driving force behind the growth of our core herb business and has consistently demonstrated an ability to translate strong retailer relationships into meaningful commercial opportunities. His promotion recognizes those accomplishments as well as the important role he is playing in helping us build the commercial foundation for our next phase of growth."
In his new role, Ross will continue to lead sales and marketing efforts while taking on greater responsibility for retailer engagement, product positioning, and the commercialization of products expected to be manufactured in Iowa. Ross expressed his excitement about the opportunities ahead, saying, "I am honored to take on this expanded role and excited about the opportunities ahead. I look forward to building on the momentum in our fresh produce business while working with our team and retail partners to bring our Farm-to-Formula® strategy to market through compelling clean-label products that meet the evolving needs of retailers and consumers."
Edible Garden AG Incorporated is a leader in CEA, delivering organic, better-for-you, sustainable produce and products through its Zero-Waste Inspired® next-generation farming model. The company operates state-of-the-art, vertically integrated greenhouses and processing facilities, including its Heartland facility in Grand Rapids, Michigan, and its Prairie Hills facility in Webster City, Iowa. The company's proprietary GreenThumb 2.0 software optimizes growing conditions while aiming to reduce food miles, and its patented Self-Watering display extends plant shelf life and elevates in-store presentation.
Edible Garden's offerings include a growing line of nutrition and specialty food products, such as Vitamin Way® and Vitamin Whey®, plant and whey protein powders, and Kick. Sports Nutrition, a premium performance line for health-conscious athletes. The company also develops and markets fresh, sustainable condiments and Pickle Party, a collection of fermented fresh pickles and krauts.
The company's commitment to sustainability and innovation is reflected in its advanced safety-in-farming protocols, sustainable packaging, and its expansion into higher-margin, shelf-stable nutrition categories.