Edenred Pay Appoints Jill McFarland as President and Chief Strategy Officer

Edenred Pay, a leading provider of invoice-to-pay automation solutions, has appointed Jill McFarland as President and Chief Strategy Officer, effective September 8, 2026. McFarland will lead product, customer success, operations, vendor enrollment, and key strategic initiatives to support the company's expansion across the B2B payments market.

McFarland's appointment comes in the wake of Abry Partners' recent investment in Edenred Pay. Her extensive experience in payments and fintech, including roles at Bottomline Technologies, Enumerate, and HubSpot, makes her a strategic fit for Edenred Pay. McFarland has held senior executive positions such as Chief Product Officer and Chief Transformation Officer, bringing a proven track record of driving product, operations, customer, and commercial strategy.

McFarland will report to CEO Alex Hoffmann. In a statement, Hoffmann noted, "Jill is exactly the kind of leader we need at this stage of our growth. She brings a rare combination of deep payments expertise, operational rigor, and strategic vision that will help us move faster and connect our strengths in product, customer success, and go-to-market in a way that creates real competitive advantage and value."

McFarland stated, "Edenred Pay has established a strong foundation, with differentiated technology, exceptional customers, and a leadership position across major verticals. What excites me most is the opportunity ahead: connecting and embedding capabilities more deeply while simplifying the experience for our customers, advancing our most significant growth opportunities, and building a differentiated model that can scale."

Abry Partners, an active investor in leading fintech and software businesses in North America, has invested in Edenred Pay. The firm's investment is designed to accelerate Edenred Pay's product, customer, and operational priorities and build toward the end-to-end B2B payments solution that corporate clients increasingly demand. Rashard Green, a Principal at Abry Partners, commented, "Jill's background in B2B payments and enterprise software, coupled with her track record of leading organizations through transformational growth and ability to be a true culture carrier, make her the ideal person to drive Edenred Pay's strategic agenda."

Edenred Pay delivers secure, end-to-end invoice-to-pay automation solutions that empower finance teams to eliminate manual processes, strengthen vendor relationships, reduce risk, and monetize the accounts payable function. The company's network includes access to one of the industry's broadest networks of verified vendors, allowing organizations to pay suppliers securely and efficiently using virtual cards, ACH, and Premium ACH, all from a single automated workflow.

The appointment of McFarland and the recent investment by Abry Partners signify Edenred Pay's commitment to accelerating its strategic expansion and addressing the growing demand for efficient B2B payments solutions.