Ecore Athletic Named Preferred Flooring Provider for American Conference

IRVING, Texas, Oct. 20, 2026 /CourierPR/ -- The American Conference and Ecore Athletic have announced a partnership, naming Ecore Athletic as the Preferred Athletic Flooring Provider of the American Conference. The agreement elevates every space where student-athletes train, compete, and recover, leaving a lasting mark in Tampa long after the final buzzer of the American Conference Men’s and Women’s Basketball Championships in 2027.

Ecore Athletic, a leader in high-performance athletic rubber flooring, will provide engineering surfaces for courts, tracks, strength and conditioning areas, fitness studios, locker rooms, and recovery spaces. As part of the partnership, Ecore Athletic will receive the designation of Preferred Athletic Flooring Provider of the American Conference. Additionally, during the 2027 American Conference Men’s and Women’s Basketball Championships, Ecore Athletic will donate a multi-purpose court to Boys & Girls Clubs of Greater Tampa Bay, which will remain in the Tampa community after the championships.

Ecore Athletic’s court surfaces are engineered to deliver shock absorption, responsiveness, and reliable ball rebound, meeting the unique demands of court sports. The company’s patented itsTRU® technology fusion bonds a performance rubber backing to a range of surface materials, delivering the specific combination of performance, durability, acoustics, and aesthetics required for each space. Through the partnership, American Conference member institutions will gain access to Ecore Athletic flooring across the full athletic facility, along with the company’s expertise in evaluating flooring needs for renovations, facility upgrades, and new construction.

Partnering with the American Conference is a natural extension of Ecore’s mission to elevate athletic spaces with high-performance flooring that supports the evolving needs of sports facilities. Student-athletes across the Conference deserve surfaces built for performance and built to last, and Ecore is proud to engineer flooring solutions for the full athletic facility, from weight rooms and training areas to locker rooms and recovery spaces.

Ecore Athletic’s commitment to sustainability is built into every surface, as the company reclaims approximately 474 million pounds of waste rubber annually, transforming it into high-performance products. The company’s TRUcircularity™ Takeback Program reclaims eligible rubber flooring, turf, and track systems at the end of their useful life, cleaning, grinding, and reprocessing the material into new surfaces and components. This partnership extends beyond American Conference campuses and competition venues, as Ecore Athletic will donate a multi-purpose court to Boys & Girls Clubs of Greater Tampa Bay during the 2027 American Conference Men’s and Women’s Basketball Championships, giving local young people access to a high-quality space where they can compete, grow, and dream bigger.

The American Conference, a member of the National Collegiate Athletic Association, was founded in 1979 and reconstituted in 2013 as the American Athletic Conference, rebranded as the “American Conference” in 2025. The conference, headquartered in Irving, Texas, is comprised of institutions including the University of Alabama at Birmingham, United States Military Academy West Point (Army, in football only), University of North Carolina at Charlotte, East Carolina University, Florida Atlantic University, University of Memphis, United States Naval Academy (Navy, in football only), University of North Texas, Rice University, University of South Florida, Temple University, University of Texas at San Antonio, Tulane University, University of Tulsa, and Wichita State University (basketball and Olympic sports).

Under the leadership of Commissioner Tim Pernetti, the American sponsors 20 sports, nine for men and 11 for women, and is a member of the College Football Playoff. The conference has television partnerships with ESPN and CBS Sports, and in the spring of 2019 signed a foundational television agreement with ESPN that commenced in 2020-21 and extends through the 2033-34 academic year. For more information, visit TheAmerican.org.