Dutch Bros Celebrates 20th Annual Buck for Kids Day

On Friday, September 18, Dutch Bros Coffee will celebrate the 20th annual Buck for Kids Day, a tradition that has long been a cornerstone of the company’s community engagement efforts. This year, the event aims to support local youth organizations by donating $1 for every drink sold at participating franchise locations.

Dutch Bros Coffee operates on the principle of giving back to the communities it serves. Each year, the company selects local nonprofit partners to directly support the communities they serve. This year, the selected organizations include local chapters of Big Brothers Big Sisters, Ronald McDonald House Charities, Make-A-Wish, and Special Olympics, among others.

At participating franchise locations, franchise owners will contribute $1 or another designated amount per drink sold during the event. This grassroots approach ensures that every customer can play a part in making a difference for local youth.

Dutch Bros Coffee, founded in Grants Pass, Oregon, in 1992, has grown to 1,225 locations as of June 30, 2026. Known for its vibrant culture and fully customizable drinks, the company continues to expand its footprint while maintaining its commitment to community service. The Dutch Bros Foundation, a key component of the company’s mission, focuses on local giving and national initiatives to make impactful contributions to causes across the country.

By participating in Buck for Kids Day, customers can contribute to the bright futures of local youth, aligning with Dutch Bros Coffee’s broader mission of radiating kindness and sharing the Dutch Luv.