Dr. Hauschka Launches Hydrating Serum Plus with Botanical Ingredients
Dr. Hauschka, the pioneering brand of certified-natural skincare, has introduced Hydrating Serum Plus, a new botanical approach to deep, lasting hydration. This next-generation serum combines intensive hydration with antioxidant protection, aiming to strengthen the skin's moisture barrier and enhance its radiance.
"Hydrating Serum Plus embodies our commitment to understanding what the skin truly needs," stated Martina Halloran, CEO of Dr. Hauschka. "By leveraging the power of medicinal plants, we've created a formula that delivers deep hydration while supporting the skin's natural vitality, reflecting our belief that the best skincare results come from working with nature."
At the core of Hydrating Serum Plus is a 2-in-1 active complex that combines intensive hydration with antioxidant protection. The formula, which is over 90% active ingredients derived from 12 medicinal plants, features specially prepared extracts of quince and horsetail to replenish moisture. Additionally, the inclusion of antioxidant-rich rosehip and witch hazel helps defend against environmental stressors that can lead to premature aging.
Suitable for all skin conditions, including sensitive, dehydrated, dry, and moisture-depleted skin, the serum absorbs quickly without leaving a heavy residue. It can be used as a lightweight hydration layer beneath moisturizers and makeup, making it an ideal choice for those seeking a natural, nourishing skincare routine. True to Dr. Hauschka’s holistic skincare philosophy, the formula is crafted with thoughtfully sourced botanical ingredients and is certified natural, free from silicones, mineral oils, PEGs, and synthetic preservatives.
The launch of Hydrating Serum Plus reflects Dr. Hauschka's longstanding belief that skin is ever-changing. Rather than assigning permanent skin types, the brand recognizes that the skin's condition fluctuates with the seasons, environment, lifestyle, and stage of life. Each formulation is carefully designed to encourage the skin's natural processes of balance, renewal, and vitality, helping it find its healthiest state.
Caring for the skin is part of Dr. Hauschka's broader philosophy, as exemplified by their community initiative, The Giving Garden®. This program and its accompanying podcast, hosted by CEO Martina Halloran, aim to foster meaningful impact through every purchase, contributing to organizations and initiatives that expand access to nourishment, wellness, and opportunity.
Since 1967, Dr. Hauschka has been at the forefront of holistic, certified-natural skincare, inspired by the rhythms of nature and rooted in biodynamic farming and community wellness. The brand's mission extends far beyond beauty, focusing on restoring balance to people and the planet through conscious care.