Dolphin Subsidiaries Agencies Make Striking Impact at NYFW 2026

Dolphin Subsidiaries, through its agencies Special Projects, 42West, and The Digital Dept., made a significant impact at New York Fashion Week (NYFW) 2026, bringing star power and creator buzz to the event. The agencies collaborated with major brands and influencers, creating memorable moments that spanned from red carpet events to creator experiences.

Special Projects, the leading talent booking, creative content, and special event agency, orchestrated a series of high-profile activations. At Moncler's new Fifth Avenue flagship opening, the agency secured a star-studded guest list, including François Arnaud, Future, Jessica Chastain, Anne Hathaway, Sam Nivola, Julia Roberts, Adrien Brody, Spike Lee, Jordan Clarkson, Questlove, and Cher. The agency also hosted a menswear event for Rag & Bone, drawing in athletes and influencers like Gus Kenworthy, Kawhi Leonard, Egor Demn, Jamie Mizrahi, Sally Singer, and Bryce Alakai.

42West, a full-service public-relations firm, ensured its clients were at the forefront of NYFW. The agency managed Christian Siriano's SS27 fashion show and coordinated appearances for several of its clients. Rachel Zoe hosted an event at What Goes Around Comes Around, where she was announced as the vintage retailer's Style Director for the coming year. Karen Elson hosted a dinner for Lela Rose, while Coco Rocha, Julia Roberts, and other celebrities attended the Moncler dinner. Alexa Chung walked in the Tory Burch show, and Scout Willis attended the Vanity Fair Style Party.

The Digital Dept., Dolphin's influencer marketing and talent management subsidiary, saw its roster of creators participate in various events throughout the week. Audree Kate Lopez, Kelly Ann Shuman, Chloee Huseman, Leanne Barlow, Ashley Donielle, Kristin Taenzer, Chastity Nolan, and Stephanie Nardella attended the LTK Awards in New York, with Huseman also named to the 2026 LTK Creator List. Susan Yara hosted a NYFW kickoff party for her brand PLAYA and its new dry shampoo launch. Queen Olu made stops at several events, including The Stoop by Calzedonia x Beauty of Joseon, the Milk Makeup NYFW event, the Westman Atelier NYFW Pop-Up with ShopMy, the Runway 7 fashion show, and Medik8's Sephora launch. Chloe Lukasiak attended BCBG Presents A Parisian Morning, The Stoop by Calzedonia x Beauty of Joseon, CLDR's NYFW Kickoff Event, and the Westman Atelier NYFW Pop-Up with ShopMy.

The Digital Dept. concluded the week with its signature BRANDEdit Café Society experience, a two-day, invite-only activation at a private venue in New York's Flatiron district. The event welcomed more than 150 fashion, beauty, and lifestyle creators through curated, appointment-based time slots. The venue was transformed into a stylish neighborhood streetscape, complete with sidewalk cafés, bakeries, newsstands, and open-air markets. Title sponsor Comfrt offered creators custom-embroidered sweatshirts as a Fashion Week keepsake, alongside brand activations from Zenni Optical, Shokz, FRE Wines, Miss Mouth's, Nippies, and Clean & Clear. Beauty of Joseon, Playa Beauty, and OSEA Malibu also provided gifting.

Bill O'Dowd, CEO of Dolphin, expressed satisfaction with the agency's performance at NYFW.

The agencies' efforts at NYFW underscore Dolphin's commitment to delivering unparalleled cross-marketing expertise and relationships across every vertical of pop culture. From film, television, music, influencers, sports, hospitality, and fashion to consumer brands and purpose-driven initiatives, Dolphin continues to be at the forefront of cultural creation and marketing execution.