Digital Onboarding Launches DOBI, AI-Driven Business Intelligence Agent for Banks

Digital Onboarding has unveiled DOBI, an AI-native business intelligence agent, designed specifically for banks and credit unions, marking a significant advancement in data-driven engagement for financial institutions.

The Boston-based company, known for its lifecycle engagement platform, has expanded its capabilities to offer an integrated solution that transforms raw transaction data into actionable insights. DOBI, short for Digital Onboarding Business Intelligence, is aimed at streamlining the process of understanding business performance and automating key operations that previously required a complex array of tools and teams.

Traditionally, managing a bank’s or credit union’s vast transactional data required a collaborative effort involving a data team, a business intelligence (BI) function, a campaign team, and multiple point solutions. DOBI simplifies this by acting as a single, AI-driven agent that retrieves the intelligence from the data, presents it in a comprehensible format, and takes actions based on its findings.

“DOBI replaces the need for a stack of agencies and point solutions with a conversation. You just tell it what you're trying to accomplish in plain language, and it builds the audience, drafts the content, optimizes performance, and shows you what it’s worth,” said Ted Brown, Co-Founder and CEO of Digital Onboarding.

Historically, achieving a seamless digital engagement experience involved significant financial and internal resource investments. Banks and credit unions often had to pay for multiple agencies and point solutions, manage the integration of these tools, and hope they would work together effectively. DOBI, on the other hand, operates through a natural language interface, handling tasks such as audience building, content creation, and performance optimization with a series of prompts.

For institutions with fragmented data management systems, DOBI offers an additional layer of value by consolidating data from separate data warehouses and BI dashboards into a unified platform. This consolidation not only saves significant costs but also enhances the intelligence gathered, as an AI agent working from one unified system can identify patterns that would be invisible when the same data is scattered across multiple tools.

At launch, DOBI is integrated with the Digital Onboarding platform and offers two core capabilities: Content Creation, which allows for the rapid drafting of on-brand emails, texts, and landing pages, and Audience Building, which works with Digital Onboarding’s existing ready-to-launch audiences to refine and optimize campaigns. The platform will also feature Campaign Creation and Outcome Tracking in the coming months, providing a comprehensive suite of tools for financial institutions.

Every action taken by DOBI is logged for audit and compliance review, ensuring that data privacy and security are maintained. Moreover, with the institution’s consent, DOBI can leverage Digital Onboarding’s aggregated data network to provide benchmarking insights that a single institution’s data alone cannot offer.

Digital Onboarding, which is trusted by more than 170 financial institutions, is now offering DOBI as part of its platform. The company’s platform connects core, transaction, and engagement data to drive measurable growth across the entire customer lifecycle, supported by its AI agent, DOBI.