Digitad Launches ChatGPT Ads Services for Canadian Businesses
News related to:Digitad · 2 min read
Digitad, a Montreal-based digital marketing agency, has expanded its services to include ChatGPT Ads, a new form of conversational advertising. This move aims to help Canadian businesses reach potential customers through relevant conversations, marking a shift from traditional keyword-based search ads.
According to Digitad, ChatGPT's sponsored placements can appear alongside conversations where users are expressing needs, comparing solutions, and considering purchases. To navigate this new landscape, the agency offers a range of services, including campaign strategy and planning, contextual advertising, ad creation and setup, and conversion tracking and performance optimization.
The new service covers the entire advertising process, from initial strategy to campaign optimization. Digitad's approach involves assessing business objectives, target audiences, advertising opportunities, and budget requirements before developing a tailored campaign structure. The agency also creates context hints that describe the advertiser's products, services, and relevant conversational scenarios to inform ad matching.
Ad creation and campaign setup involve developing headlines, descriptions, calls to action, and creative variations, while configuring advertising accounts, ad groups, and campaign settings. Conversion tracking and performance optimization are also key components, involving the implementation of measurement tools, monitoring campaign performance, and refining ads, budgets, and strategies based on collected data.
For e-commerce businesses, Digitad can also support product catalogue integration, allowing advertisers to connect product information, such as descriptions and pricing, to compatible advertising formats.
The potential of ChatGPT Ads extends beyond simple reach. In July 2026, Adobe found that visitors referred from AI sources to U.S. retail websites converted 60% better than non-AI traffic. This broader AI-referral finding points to the value of understanding how purchase consideration develops in AI-assisted experiences.
Digitad evaluates whether a business's offer, target market, advertising eligibility, test budget, landing-page quality, and sales cycle make ChatGPT Ads a sensible addition to its media mix.
The agency treats the channel as a potential complement to Google Ads and Meta Ads, rather than recommending that advertisers shift spending away from proven campaigns simply because the format is new. Digitad's 360° strategies, including SEO & GEO, SEM, social media advertising & content, website creation, and data analytics, are designed to make high-level digital marketing accessible and transparent for small and medium-sized enterprises (SMEs).
With over 800 clients, Digitad's mission is to generate sustainable growth and measurable pride for its business partners. The company's team combines technical expertise with a human-centric approach, focusing on data-driven results and AI implementation for productivity.