Denny’s Returns with Sticky Kicks 2.0 for National Sneaker Day

SPARTANBURG, S.C., Oct. 05, 2026 /CourierPR/ -- This National Sneaker Day (10/9), Denny’s, the ultimate late-night haven for when the cravings hit, returns with a sweet twist: Sticky Kicks 2.0. Re-imagined with fresh surprises after the original 60-second sellout, this limited drop is back on the menu, but only for night owls who are fast enough to cop.

The latest edition takes the drip even further with new customizable details, new accessories, and a sweet real-world perk for sneakerheads and Denny’s Rewards members alike. Each pair features a custom-scented hang tag that delivers a sweet burst of golden syrup scent every time the box is opened. The hang tag also includes a QR code that guests can present to the cashier at a participating Denny’s restaurant to receive two free Buttermilk Pancakes with the purchase of Mache’s favorite late-night diner meal, the Grand Slamwich. The QR code must be brought in-restaurant and scanned at the time of redemption.

Hand-splattered syrup soles take custom detailing from heel to toe, ensuring every step drips with authentic diner style. The vibrant yellow outsoles feature a hand-splattered maple syrup effect, adding a unique touch to the sneakers. Popping in a vibrant blueberry blue, this second iteration features custom diner-inspired laces to give collectors full personalization and an extra splash of drip.

The late-night drop is exclusive to Denny's Rewards members for just three hours (12:00 AM, 3:00 AM EST) on National Sneaker Day (10/9) via DinerDrip.com. To secure a spot for the stickiest midnight drop of the year, fans must sign up for the Denny's Rewards Program at Dennys.com/rewards and opt in to SMS messaging by 12:00 PM EST on October 8 to receive the required access code needed to unlock the release night drop.

Working with Denny's to upgrade 2.0 with custom hardware and real-world perks proves that sweet design and sneaker culture belong on the same menu.

Denny's, a Spartanburg, S.C.-based family dining restaurant brand, has been welcoming guests to its booths for more than 70 years. The brand's guiding principle is simple: we love to feed people. Denny’s provides craveable meals at a meaningful value across breakfast, lunch, dinner, and late night. As of September 24, 2025, the Denny’s brand consisted of 1,459 global restaurants, 1,397 of which were franchised and licensed restaurants and 62 of which were company-operated. This includes 166 restaurants in Canada, Costa Rica, Curacao, El Salvador, Guam, Guatemala, Honduras, Indonesia, Mexico, New Zealand, the Philippines, Puerto Rico, the United Arab Emirates, and the United Kingdom.

Denny's is one of the largest franchised full-service restaurant brands in the world, based on the number of restaurants.