David's Bridal and Project Runway Launch Exclusive Winning Bridal Looks

KING OF PRUSSIA, Pa., September 4, 2026, David's Bridal, Inc., the largest bridal and occasion retailer in North America, has partnered with Freeform’s iconic fashion reality competition series, Project Runway, to launch two exclusive winning bridal looks. The collaboration, which began with a wedding design challenge on the show, aims to celebrate creativity, craftsmanship, and the evolving landscape of bridal fashion.

For the challenge, David's Bridal provided contestants with accessories and bespoke finishing touches to craft a bridal gown that would captivate both the aisle and the runway. Midway through the episode, a twist required the designers to create a second bridal look inspired by David's Bridal’s “Eight Dress Edit,” a collection that caters to modern brides seeking multiple looks throughout their wedding journey.

The winning designs were selected by judges Heidi Klum, Nina Garcia, and Law Roach, with guest judges Sergio Hudson and Kiernan Shipka also contributing to the decision-making process. The winning looks have since been brought to life and are now available for brides at David's Bridal stores and online.

Kelly Cook, CEO of David's Bridal, expressed excitement about the partnership. "Project Runway has spent two decades transforming clothes into works of art. We're thrilled to bring these winning gowns to all David's Bridal stores and online. This is our official 'make it work' moment," she said.

Anna Molinari, a Brooklyn-based designer known for her innovative use of upcycled and unconventional materials, emerged victorious with two standout looks. Her ceremony gown and celebration dress, which showcased modern corsetry, lingerie-inspired details, and elevated craftsmanship, captured the judges' attention and reflected the creativity and innovation at the heart of the challenge.

Molinari stated, "To win this challenge and have my designs in David's stores seems unreal. It's a thrill to think there will be brides out there wearing these looks."

David's Bridal is now offering Anna Molinari's winning designs to brides nationwide. The collection, available exclusively at David's Bridal stores and online, includes both the ceremony gown and the celebration dress. Shoppers can explore the collection and discover styles for every wedding moment at DavidsBridal.com/projectrunway.

The partnership between David's Bridal and Project Runway highlights the brand's ongoing commitment to shaping the future of bridal fashion by championing emerging talent and bringing fresh perspectives to modern brides. "By marrying fashion, culture, and bridal on one of television's most influential design platforms, we continue to inspire brides with fashion-forward gowns and looks for every moment of their wedding celebration," Cook added.

Brides can now shop the winning designs from the Project Runway challenge at David's Bridal stores and online. To explore the collection, visit DavidsBridal.com/projectrunway. The episode featuring the winning looks will be available on Hulu and Disney+.