David's Bridal and KYNAH Launch Exclusive Indian Bridal Collection

David's Bridal, the largest bridal and occasion retailer in North America, has expanded its partnership with KYNAH, a modern luxury brand that redefines South Asian fashion for a global audience. The two companies have unveiled an exclusive 15-piece collection that brings the intricate craftsmanship and artistry of Indian bridal fashion to a wider audience.

The new collection, available online at davidsbridal.com/kynah, spans various moments of a South Asian wedding, from Haldi and Mehndi to Sangeet and the ceremony. It includes pre-stitched saris, embellished lehengas, dupion silk sets, and a fully embroidered A-line gown. Each piece is meticulously crafted with intricate embroidery, hand-sewn embellishments, and heritage textiles, reflecting the rich cultural heritage and dedication to quality that both brands share.

Kelly Cook, CEO of David's Bridal, expressed excitement about the partnership, stating, "South Asian bridal fashion is extraordinary, bold, expressive, and incredibly detailed. No one does it better than the brilliant team at KYNAH. The response to our first collaboration was overwhelming, and it pushed us to think bigger. Some of these pieces take up to 100 hours to create, showcasing the love and dedication that goes into every garment."

Aisha Rawji, Founder and CEO of KYNAH, echoed Cook's sentiments, saying, "When we launched our first partnership with David's earlier this year, we saw firsthand the appetite for South Asian fashion to be part of a much bigger bridal conversation. This collection allows us to delve deeper into what makes Indian fashion so special, craftsmanship, artistry, textiles, and the stories behind them. David's shares our belief in the power of craftsmanship, and together we're able to bring that perspective to more brides and celebration-goers."

The collection marks the next chapter in a partnership that began earlier this year, when David's and KYNAH joined forces to introduce modern Indian bridal fashion to David's millions of brides and guests. The response was so positive that it led to the development of this exclusive, co-designed collection. The 15-piece collection is available now online and will be featured in upcoming in-store trunk shows in select David's Bridal locations.

The launch of this collection is significant for the South Asian community, as more than 5.5 million South Asians now live in the United States. South Asian bridal fashion represents an increasingly important part of the American wedding landscape, with celebrations often spanning multiple events. This collection aims to cater to the diverse needs of brides and guests, offering a range of styles for the entire wedding experience.

David's Bridal, with over 75 years of experience, has evolved from an iconic bridal retailer to a wedding technology company, media powerhouse, and marketplace platform. The company's Pearl by David's platform offers AI-powered planning tools, inspiration, and vendor directories, transforming how people plan and celebrate life's special moments.

KYNAH, founded by Aisha Rawji, curates and designs contemporary bridal, guest, and celebration pieces that blend traditional craftsmanship with modern silhouettes. Through close partnerships with skilled artisans across India and deep understanding of the modern South Asian bride, KYNAH offers an elevated approach to cultural dressing for weddings and life's most meaningful moments.

The KYNAH x David's Bridal collection is now available exclusively online at davidsbridal.com/kynah, with in-store trunk shows planned for select David's Bridal locations later this year.