Dataroid Recognized as AI-Powered Analytics Leader in Gartner Market Guide
News related to:Dataroid · 2 min read
Dataroid, the AI-powered digital product, journey analytics, and engagement platform, has been recognized as a Representative Vendor in the Gartner Market Guide for Product Analytics (2026). This recognition underscores the company's capabilities in delivering AI-driven analytics and engagement solutions to leading banks and financial institutions across EMEA.
According to the Gartner report, Dataroid has built a platform that combines customer data, behavioral analytics, real-time engagement, and app performance management into a single solution. This platform is used by some of the largest banks in Turkey, Azerbaijan, and the Gulf, where strict regulatory requirements are a norm.
Parlak further emphasized that the company's approach is rooted in trust and compliance.
Following its US$6.6 million pre-Series A round in January 2026, Dataroid is expanding its reach across EMEA and accelerating its AI development. The company aims to help more financial institutions turn customer insights into actionable steps and deliver better digital experiences at scale. Dataroid serves enterprises in financial services, airlines, and retail, reaching over 500 million users. The platform provides marketing, product, and technology teams with end-to-end customer insights, enabling them to measure customer interactions across digital channels and act on them in real time.
Dataroid Co-Founder and CTO, Can Elmas, explained the company's approach to AI and compliance.
The company's platform is designed to meet the needs of regulated industries, where compliance is paramount.
Dataroid works with leading banks and financial institutions across EMEA, bringing together customer data, behavioral analytics, real-time engagement, and app performance management in a single platform. The company's platform is built to handle the stringent regulatory requirements of the financial sector, ensuring that banks can trust the AI-driven insights and actions provided by the platform.
In conclusion, Dataroid's recognition as a Representative Vendor in the Gartner Market Guide for Product Analytics (2026) highlights the company's commitment to delivering AI-powered analytics and engagement solutions that meet the stringent requirements of regulated industries. The company's expansion plans and focus on trust and compliance underscore its position as a leader in the digital product analytics space.