Dash Social and Marquee Brands Explore Brand Intelligence at ADWEEK House
News related to:Dash Social · 2 min read
NEW YORK, Oct. 05, 2026 /CourierPR/ -- Dash Social and Marquee Brands are set to explore the future of brand intelligence at ADWEEK House during Advertising Week New York. Natasha Fishman, Chief Marketing Officer at Marquee Brands, will join Hannah Graham Rose, Head of Creative AI Strategy at Dash Social, for a moderated conversation that delves into the evolving role of AI in marketing.
The conversation, moderated by ADWEEK’s Jenny Rooney, will address the critical question of where competitive advantage lies in the age of AI. As access to powerful AI tools becomes more widespread, the focus is shifting from mere speed and scale to the ability to leverage brand intelligence. According to Graham Rose, Dash Social’s Head of Creative AI Strategy, the next phase of AI in marketing is about intelligence.
Fishman, who brings the perspective of a global brand leader, highlighted the importance of leveraging AI to enhance a brand's heritage, equity, and consumer trust.
Dash Social’s The State of Creative AI report, which surveyed marketing teams, revealed that 100% of respondents are evaluating creative AI tools. Additionally, 97% are being asked to scale and optimize more content, while 86% say they cannot keep pace with demand. Despite the widespread adoption and the urgency to scale, 95% of AI-generated assets still fail to make it into production due to brand standards, quality issues, and trust concerns.
These findings underscore the need for a more nuanced approach to AI in marketing.
At ADWEEK House, Fishman and Graham Rose will explore the gap between AI’s potential and its current limitations. They will discuss what generic AI misses, how real-time signals can inform smarter decisions, and why brand intelligence matters as AI takes on a bigger role in marketing. The conversation will provide insights into how brands can leverage AI to create more relevant, meaningful experiences for consumers.
The State of Creative AI report, which Dash Social will present, offers a comprehensive look at the current state of AI in marketing. To discover how global marketing teams use Dash to scale faster while staying consistent, interested parties can visit the company’s website at Dash Social.