Danone completes acquisition of Huel expanding functional nutrition portfolio

Paris, September 4, 2026, Danone has completed its acquisition of Huel, a leading brand in complete, nutritionally balanced meal solutions, expanding its portfolio in the functional nutrition sector.

The deal brings together the direct-to-consumer and community engagement strengths of Huel with Danone’s global scale and scientific expertise. This integration is expected to enhance the reach and accessibility of Huel’s market-leading products, making them more available to a broader audience.

Antoine de Saint-Affrique, CEO of Danone, expressed enthusiasm about the new partnership: "Today, we welcome Huel to the Danone family. Together, we will unlock new growth opportunities by combining Huel’s innovative products with Danone’s global reach and scientific credibility. This will further strengthen our capabilities in consumer and community engagement."

James McMaster, CEO of Huel, added: "After a decade of building the Huel brand, we are excited to take the next step. With Danone, we aim to deepen our relevance to our loyal customers and expand our market presence in new regions around the world."

Huel, a global leader in complete, nutritionally balanced meals, offers a range of products including powders, ready-to-drink shakes, Hot & Savory meals, nutrition bars, supergreens, and functional beverages. All Huel products are formulated with essential macronutrients and micronutrients in plant-based formats, ensuring sustainable and accessible nutrition for modern, active lifestyles.

Danone, a leading global food and beverage company, operates in essential dairy and plant-based products, waters, and specialized nutrition categories. With a mission to inspire healthier and more sustainable eating and drinking practices, Danone aims to achieve measurable nutritional, social, societal, and environmental impact through its Renew strategy.

The acquisition of Huel aligns with Danone’s strategic goals, enhancing its portfolio in functional nutrition and expanding its direct-to-consumer capabilities. As of September 1, 2026, Huel’s financial performance will be reflected in Danone’s financial statements.

With a strong presence in over 120 markets and a diverse portfolio of leading brands, Danone generated €27.3 billion in sales in 2025. The acquisition of Huel is expected to bolster Danone’s commitment to sustainable and accessible nutrition, supporting its mission of bringing health through food to as many people as possible.

The combined expertise of Danone and Huel is anticipated to drive innovation and growth in the functional nutrition space, providing consumers with more convenient and sustainable meal options.