DanAds Names Michael Gelb as Senior Vice President, Growth & Product
News related to:DanAds International · 2 min read
NEW YORK, Sept. 16, 2026 /CourierPR/ -- DanAds, a global software-as-a-service (SaaS) company that empowers publishers and media owners with automated self-service advertising powered by artificial intelligence (AI) and machine learning, has appointed Michael Gelb as Senior Vice President, Growth & Product. This new role, which Gelb will take up, will see him oversee the company’s product roadmap and AI strategy while leading growth across its enterprise accounts.
Gelb joined DanAds in New York as a Senior Account Manager and quickly rose through the ranks to become Head of Account Management. During his tenure, he worked closely with some of the world's largest media companies, helping them grow their advertising revenue through the DanAds platform. Over the past year, Gelb has increasingly focused on the product side of the business, leading enterprise sales engineering and developing solutions for DanAds' order management, request-for-proposal (RFP) ingestion, and agentic advertising initiatives.
Peo Persson, Chief Commercial Officer at DanAds, praised Gelb's unique combination of commercial and product expertise. "That combination is rare, and it is exactly what this next phase needs. Our roadmap has to be driven by what publishers actually need, and Michael has been proving for a long time that he knows the difference."
Gelb expressed his excitement about the new role, stating, "The most interesting problems in this business sit in the gap between what the market is asking for and what platform can deliver, and this role puts me right on top of that gap. I get to keep working directly with our clients while owning the roadmap and the AI strategy that will define the next generation of our platform. We are building the tools that let publishers run more of their advertising business themselves, faster and with less manual work, and I could not be more excited to lead that."
Prior to DanAds, Gelb built a career in media spanning buying, planning, and consulting, including a role as principal consultant in media and business development advising Fortune 500 companies on offline and digital campaign optimization. He has also held positions at IBM and Ebiquity.
The appointment comes as DanAds continues to expand its platform and AI capabilities, with teams across Stockholm, New York, London, and Amsterdam and more than 200 people worldwide.