Dan Conklin Releases Book to Help Business Owners Maximize Exit Value

APEX, NC, October 08, 2026 /CourierPR/ -- Dan Conklin, a Certified Exit Planning Advisor (CEPA) and founder of Bizical Fitness, has released a new book titled "Business Strong, Beyond the Trap," aimed at helping business owners prepare for the sale, transition, or passing of their companies. The book, which is now available through major retailers and Bizical Fitness' website, introduces a framework called V.R.T. Going Vertical, designed to guide owners through the process of creating a sellable company.

Conklin notes that the gap between what a business owner receives and what they could have planned for is often measured in seven figures. This, he explains, is not a failure of ambition but a failure of preparation.

The V.R.T. Going Vertical methodology is built around three pillars: Valuable, Repeatable, and Teachable. Conklin identifies eight value drivers that separate a sellable company from one that functions primarily as the owner's high-income job. The book is structured around six stages of an owner's journey: The Calling, The Training, The Crossroads, The Close, The Legacy Path, and The Champion Mindset. Each stage is designed to help owners start wherever their business currently stands and includes a 24-week owner sprint, exit planning worksheets, and a glossary of exit-planning terms.

Bizical Fitness, founded by Conklin, works with companies generating $900,000 to $15 million in annual revenue. The practice focuses on business value optimization and positioning owners for strategic exits through sale, employee ownership, or family transition. Conklin's credentials include CEPA, Certified Employee Ownership Advisor (CEOA), and Accredited Asset Management Specialist (AAMS). He serves as an Investment Advisor Representative at Hunter Street Investment Advisors, an SEC-registered investment advisory firm.

"Business Strong, Beyond the Trap" is a comprehensive guide that covers a wide range of exit structures, including stock sales, ESOPs, family transitions, and employee ownership arrangements. Conklin has advised business owners across various industries, helping them navigate the complexities of selling or transitioning their companies. His work emphasizes the importance of preparing for the exit process well in advance to maximize the value of the business and ensure a smooth transition.

The book is available for purchase through major retailers and Bizical Fitness' website, providing business owners with a valuable resource to enhance their exit planning and ensure their hard work is recognized and rewarded.