Dan Blake Named Chief Product and Technology Officer at Floorzap
News related to:Floorzap · 1 min read
LEHI, Utah, Oct. 21, 2026 /CourierPR/ -- Floorzap, a business management software provider for independent flooring retailers, has appointed Dan Blake as its Chief Product and Technology Officer. Blake brings extensive experience in leading software development teams, having grown Aspire Software's product and technology team from 7 to over 260 members during his tenure.
Blake's background includes overseeing the product and technology operations at Aspire Software, a platform used by commercial landscaping, snow and ice, and field service contractors. Aspire was acquired by ServiceTitan, and Blake's leadership contributed significantly to the company's growth and success. His role at Aspire also involved integrating artificial intelligence (AI) into the product, a skill set he will bring to Floorzap.
In his new position, Blake will be responsible for overseeing Floorzap's product and engineering teams, setting the technical roadmap, and integrating AI into the company's offerings. Blake will work closely with Floorzap's retailer customers to ensure the software meets their needs and enhances their business operations.
Matt Buckley, CEO of Floorzap, highlighted Blake's experience in building and scaling software teams.
Blake's appointment comes at a time when independent flooring retailers are increasingly seeking software solutions that streamline operations and improve profitability. Floorzap's platform is designed to help dealers manage quotes, invoices, and job installations, among other tasks. With AI-assisted answering and lead capture features, the software aims to make dealers' daily operations more efficient and less time-consuming.
Blake's role will involve enhancing the existing product to better serve the needs of flooring retailers.
The appointment of Blake as Chief Product and Technology Officer underscores Floorzap's commitment to innovation and customer satisfaction. With his extensive experience and proven track record, Blake is well-positioned to lead the company's product and technology initiatives and drive continued growth and success.